Creative Insights
Creative thinking from the world’s leading copywriters

Copywriting do’s and don’ts (Pt II – the don’ts)
Content & Strategy Copywriting SkillsIn the second part of our 'Copywriting do's and don'ts' here, rather predictably, are five copywriting don'ts. Actually there are six (which ironically probably breaks the most important rule: Follow the brief! Oh well, rules are there to be…

Thinking outside the (charity) box
AdvertisingPractically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement.
The charity advertising gets memorable, visible work, raising…

New charity copywriting service: Copywriting without borders
NewsNow all good causes can afford good copy
It's hard enough running a charity without having to pay top dollar for advertising. That's why Copywriter Collective came up with the idea of Copywriting Without Borders. We'll provide professional…

Writing ads
Advertising Copywriting SkillsThe great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are.
For the newbie copywriter, here are a few basics about writing…

How to travel and work as a freelance copywriter?
Freelancing Work HabitsHow can I travel and work as a freelance copywriter?
It’s many people's dream to get a job they can travel around the world with. Travel writer or photographer, masseuse, English teacher, cruise ship employee, tour guide… they’re all…

Long copy ads: gone but not forgotten
Advertising Content & StrategyOf course, everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…

Freelancer vacation: The best times for freelancers to go on vacation
Freelancing Work HabitsAs a freelancer, you're often caught in a catch 22 situation when it comes to vacation time: You can go on holiday anytime you like (friends think you're on a permanent holiday), but you're worried about going away, because you might miss out…

10 years with the best English copywriters
NewsThe Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative…

Christmas dinner
NewsAn Evite was sent to all freelancers registered with The Collective (on November 14th) to this year's Christmas dinner, which will take place on December 19th.
If you didn't receive this Evite but would like to join us then please send an email…
