I’ve been a copywriter for almost 15 years. I started out as an advertising copywriter but today I’m specialized in creating strong verbal identities, in naming and in writing for fashion, retail, packaging and in-store communication. In Swedish and English. For a lot of different clients in various businesses. To me, the most interesting part of being a copywriter is finding a unique voice for the brand that communicates its personality, and to make sure that the voice is consistent, whenever and wherever they speak. I believe that the way a brand speaks/writes is just as important as how it looks.
Emma’s Copywriter Portfolio
Industries & Clients
Beauty/Cosmetics/Perfume
L’Oréal, Maybelline, Björn Axén
Electronics
Elgiganten
Entertainment
Canal+, Unibet
Fashion
H&M, Hope, Lindex, Monki
Financial
Länsförsäkringar Stockholm
FMCG, non food
Rusta, InkClub, Alcro
Food and Drink
Garant, Arla, Coop, Leksands knäcke, Arnolds, Spendrups, Carlsberg, Loka, Estrella
Government
Moderaterna
Healthcare
Apoteket, Humana, Djursjukhusgruppen
Home and Garden
Plantagen
IT/Telecoms
118 118Leisure Scandic Hotel
Media
Canal+
Non-Profit
We Effect
Property/Construction
KFF, Kungsleden, AMF, Hyresgästföreningen, Sandvik Coromant
Recruitment
H&M, Länsförsäkringar, Usports, SF
Retail
Usports, Panduro, KFF, Coop, H&M, Rusta, BRIO, Littlephant
Agencies as a freelancer
Neumeister Design 2009, Bas 2009, Identity Works 2009, Happy F&B 2009, Planeta Design 2009
Media types
Annual reports, Brand guidelines, Corporate identity, Editorials
Agencies as an employee
Rönnberg McCann 2000-2002 Storåkers McCann 2002-2004 Public Speaking 2004-2009
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