Hello, I’m Emma, a Swedish copywriter

I live in Stockholm, Sweden.

I’ve been a copywriter for almost 15 years. I started out as an advertising copywriter but today I’m specialized in creating strong verbal identities, in naming and in writing for fashion, retail, packaging and in-store communication.

In Swedish and English. For a lot of different clients in various businesses. To me, the most interesting part of being a copywriter is finding a unique voice for the brand that communicates its personality, and making sure that the voice is consistent, whenever and wherever they speak. I believe that the way a brand speaks/writes is just as important as how it looks.