Creative Insights

Creative thinking from the world’s leading copywriters

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How I Reintroduced Creative Alchemy Into My Life Again

In October, I had the opportunity to attend two events that gave me a fresh perspective on my business. One was a writing retreat that only had twelve other writers attending. The other was a larger copywriting conference that had around 400…
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What My Italian Family Taught Me About Food, Marketing and Copywriting

I blame my fascination with food and food metaphors on my upbringing. Growing up with a full-blooded Italian mother, grandmother, and great-grandmother (who came from Italy as a young girl “on a boat”), my fixation on food was inevitable. Food…
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Writing Content for the Web – Basics

When I’ve coached customers on building their own content for websites or blogs, there is a very straight forward approach I take. It works with beginner writers who are just trying for the first time, or experienced product experts who are…
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How I Write: My Copywriting Process

Whether I’m writing a campaign for Art.com’s homepage or brainstorming a creative name for one of my partner’s sushi dinner parties, I always take the same steps. Let’s take this email copy (below) for example. The Goals Write…
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5 Writers Who Have Been Imprisoned

There is no great genius without a mixture of madness. ~Aristotle Some of the best writers – literary geniuses, even – have more than their fair share of mischief and periods of madness. While some were able to get off with nary a scratch…
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The 5-Step Process of Creating Synergy Between Content Marketing and Social Media Marketing

You have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content.…
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Advertising Taught by Guinness

Advertising taught by Guinness: If you’ve ever spent time in Dublin, chances are you’ve been to the Guinness Storehouse. According to the fast-talking cab driver who whisked us from one side of the city to the other, the Guinness Storehouse…
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Is SEO Dead?

Yesterday, while scrolling through my Facebook newsfeed I saw this headline: “The Top 4 Reasons SEO Is Dead” It’s not the first time a major marketing strategy has been deemed “dead.” Some people have touted that email marketing…
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3 Reasons to Stop Stealing Other People’s Words

The other day I was on the phone with an entrepreneur who KNEW HER STUFF! She is an expert at working with her hands and heavy machinery to create all sorts of interesting products. The extent of my handiwork? Typing 100 words per minute…

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