Hello, I’m Ed, English copywriter

I’m British and I live in London, United Kingdom.

Ed will help you find the right words, tone of voice and ideas to express your brand strategy and make your brand sing.

A strategic copywriter, brand writer and thinker, I have experience in creating persuasive copy and big ideas that work seamlessly across multiple touchpoints. I’m a good listener and quick to understand your business, brand, creative and tone of voice issues. I would then take those insights and finds ways to help you tell persuasive, memorable stories about your brand.
My work falls into three main areas: copywriting/brand writing; tone of voice and verbal identity; and brand strategy – creating joined-up thinking for brands.

Skills

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Industries & Clients

Automotive
Bentley, BMW, Bugatti, Jaguar, Rolls-Royce, General Motors/Opel, Renault, Massey Ferguson

Beauty/Cosmetics/Perfume
L’Oreal

Fashion
Joules Clothing, David Marshall Jewellery

Financial
AXA, Barclays Capital, Santander, Lombard International, Together, Norwich Union, POP (app development)

Food and Drink
Spirit of Yorkshire Whisky, Pilsner Urquell, Kozel, William Grant, Carlsberg, Coca Cola, Costa Coffee, The Food Channel

Government
COI Construction Industry Recruitment, HMRC

Home and Garden
JoesphJoseph, IKEA, Homebase, Atelier Ellis

IT/Telecoms
Microsoft MSN, TT Electronics, POP (app development), Moni

Leisure
British Airways, P&O Ferries, Marriot Hotels, Kittitian Hill, The Third Space, Umbro, Manchester United

Luxury goods
Bentley Motors, Bertazzoni Kitchen Appliances, Rolls-Royce Motors, Bugatti, BMW and Jaguar, Kittitian Hill, TAG Heuer, Victor Private Jet Charter (Brand Development), Oyster Yachts

Media
EMAP titles including Drapers, Screen International, Retail Week

Non-Profit
English Heritage, Great Ormond Street, CentrePoint, Samsung Pink Ribbon Campaign, Organic Cotton Accelerator, The Samaritans, RNIB

Services
Audio Network, BBC Worldwide, XLN, Nokia, KMPG, Vodafone, Gaggel, Scottish Power, Keko London, Summit Agency

Transport
CrossRail (The Elizabeth Line), Green Flag, The AA

Other
Lottie Doll, Umbro

Media types

Annual reports, Articles, Brand guidelines, Brochures, Corporate identity, Direct mail, Internal communications, Newsletters, Naming, Presentations, Press releases, Print ads, Radio scripts, TV commercials, Slogans, Speeches, Voiceover, Websites

Agencies as a freelancer

Currently Ed Prichard (my own consultancy), Keko London, Spark44, WCRS, Partners Andrews Aldridge, Purple Creative, Elvis, Tequila, Ogilvy One, Craik Jones, Joshua, G2, Grey Berlin.

Awards

Over 30 industry awards including work in-book at D&AD, along with numerous DMA and Campaign/Campaign Direct and MCCA awards, and nominations at Cannes Lions. Presented a seminar at the Cannes Lions Festival on Word of Mouth Marketing. Awards juries include D&AD and DMA (for 10 years).

Agencies as an employee

Calling Brands (Head of Verbal Identity), Meteroite (Creative Director), McCann WorldGroup (Creative Director), Mustard (Creative Partner) IMP (now Arc), TBWA, BMP B, Yellowhammer – Copywriter.

HIRE ED

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