Ed will help you find the right words, tone of voice and ideas to express your brand strategy and make your brand sing. A strategic copywriter, brand writer and thinker, he’s experienced in creating persuasive copy and big ideas that work seamlessly across multiple touchpoints. He’s a good listener and quick to understand your business, brand, creative and tone of voice issues. Then he takes those insights and finds ways to help you tell persuasive, memorable stories about your brand.
Ed’s work falls into three main areas: copywriting/brand writing; tone of voice and verbal identity; and brand strategy – creating joined-up thinking for brands.
Industries & Clients
Automotive
Bentley, BMW, Bugatti, Jaguar, Rolls-Royce, General Motors/Opel, Renault, Massey Ferguson
Beauty/Cosmetics/Perfume
L’Oreal
Fashion
Joules Clothing, David Marshall Jewellery
Financial
AXA, Barclays Capital, Santander, Lombard International, Together, Norwich Union, POP (app development)
Food and Drink
Spirit of Yorkshire Whisky, Pilsner Urquell, Kozel, William Grant, Carlsberg, Coca Cola, Costa Coffee, The Food Channel
Government
COI Construction Industry Recruitment
Home and Garden
JoesphJoseph, IKEA, Homebase, Cassandra Ellis Studio
IT/Telecoms
Microsoft MSN, TT Electronics, POP (app development), Moni
Leisure
British Airways, P&O Ferries, Marriot Hotels, Kittitian Hill, The Third Space, Umbro, Manchester United
Luxury goods
Bentley Motors, Bertazzoni Kitchen Appliances, Rolls-Royce Motors, Bugatti, BMW and Jaguar, Kittitian Hill, TAG Heuer, Victor Private Jet Charter (Brand Development)
Media
EMAP titles including Drapers, Screen International, Retail Week
Non-Profit
English Heritage, Great Ormond Street, CentrePoint, Samsung Pink Ribbon Campaign, Organic Cotton Accelerator, The Samaritans
Services
Audio Network, BBC Worldwide, XLN, Nokia, KMPG, Vodafone, Gaggel, Scottish Power, Keko London, Summit Agency
Transport
CrossRail (The Elizabeth Line), Green Flag, The AA
Other
Lottie Doll, Umbro