Creative Insights

Creative thinking from the world’s leading copywriters

advertisers-titles-work-headlines-copywriter-collective

DIY advertisers: why titles don’t work, and headlines do

When you advertise your business, do you give the advert a title – or a headline? Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads…
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Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee”…
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How to write a copywriting brief that gets you the results you need

There are two kinds of copywriters out there. One type will interview you and get you really thinking about your product or service offering, your target customers, and what they really want as opposed to what you think they should buy from…
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Brain Dumps, Prioritization And Productivity: A Beginner’s Guide To Getting Things Done

I’ve been thinking a lot about my plans for the coming months and the start of the new year. There’s a lot I want to release next year and it’s all wrapped around a strategy that essentially rests on finally getting myself a proper sales…
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How to Find Your Genius in a Digital World

“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and…
types-copywriting-clients-suck-copywriter-collective

15 Types of Copywriting Clients Who Suck

I like people, generally speaking. Sure there are some who I wouldn’t choose to hang around, but for the most part, I enjoy the company of others. Those feelings extend to my clients, the folks who hire me to do their copywriting. …
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Top 10 Most Shared Content Marketing Resources That Could Transform Your Business

You may have heard the phrase “invest in yourself” As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing…
evaluate-copywriter-collective

How to evaluate a copywriter

If you’ve decided to outsource some or all of your marketing writing, you want to ensure that the copywriter, you hand your projects to are skilled at what they’re doing. Here are a few pointers to help guide you to finding the right…
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Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…

See our freelance copywriters

Ally

English Copywriter

Lives in London, UK
I’m an ex-Corporate Comms professional with experience copywriting for global clients including Lloyds Bank, Klarna and AB Sugar. My expertise is... Read more
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Nellie

English copywriter

Lives in Sydney, Australia
After a youth misspent on the beaches of Sydney, working on stories as well as my tan, I won a fiction competition and the cost of a ticket to... Read more
Retail
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Tanya

Bulgarian copywriter

Lives in Sofia, Bulgaria
In brief:  -> 17+ years of creative writing -> 15+ years of content management -> 12+ years copywriting -> 10+ years WP ... Read more
AutomotiveFood and DrinkHealthcareMedia
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Shuji

Japanese copywriter

Lives in Tokyo, Japan
One of the few Japanese in the Copywriter Collective. Strategy oriented. Western style strategy leads to edgy Japanese copy. A deep understanding... Read more
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