I’m Robert and welcome to my house. I’ve been privileged to have worked for some of the best Advertising agencies in London, Dubai and Amsterdam. In 2010 I decided to switch to writing brand side; giving me the advantage of seeing what goes on inside the brand, the Marketing Director’s head, and how to understand each other clearly. Nowadays I’m at home with agency or brand. First things first. Working with me means you’re open-minded and ready to try approaching the challenge in a different way. I play to my strengths with a strong sense of integrity. I think sharp, deep dive into the details on consumers, and turn around single-minded, quick-witted, thought-provoking copy and ideas. At the heart of every communication, there’s a red thread tied closely to the brand.
Robert’s Copywriter Portfolio
Industries & Clients
Automotive
Rover, Landrover, VW
Electronics
Philips TV
Fashion
Alice Temperley, Target, TKMaxx
Financial
FT, TD Waterhouse, The Armchair investor
FMCG, non food
Mars, Pepsi, Lays, McVities
Food and Drink
Ditsch, Guinness, Costa Coffee, Coffee Company
Healthcare
Clear Blue
Industry/Chemical
Transco
IT/Telecoms
Philips Mobile
Retail
TKMaxx, Esprit
Agencies as a freelancer
Amsterdam Worldwide, Selmore, JWT, Grey, DDB, Joshua, Iris, ITV, Bainsfair Sharkey Trott, Euro RSCG.
Agencies as an employee
Ogilvy, HHCL, Cunning, BBDO, Delaney FSDBozell, BSUR, Philips Design.
Awards
ACDN Craft Award Judge 2018 Aquent Writing Awards Judge 2018 Cannes Lion Silver Mini Countryman 2011 D&AD Nominee Mini Countryman 2011. Effie Bronze Mini Countyman 2011. Cannes Lion Gold Mars Messages. Campaign Silver Red Crescent 2007 Lynx Awards Volvo 2007 ISP Gold McVities Big Dunk 2006 Boddingtons Cream Gold 2004. Grand Prix Cream 2002 ‘Go-to-church’ Murphy’s ‘reversible’ 2002. Aerial 1998 Guinness ‘Pets’
Media types
Articles, Brand guidelines, Brochures, Direct mail, Editorials, Naming, Packaging, Point of sale, Presentations, Print ads, Radio scripts, TV commercials, Slogans, Voiceover, Websites
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