Creative Insights
Creative thinking from the world’s leading copywriters

The best and worst types of clients
Copywriting SkillsMany freelancers think it’s the number of clients you have that make or break your freelance career. The truth is, it’s the kind of clients you have.
There are many types of clients out there. You will hit it off with some, and others…
WorkFromHome-copywritercollectiveCoronavirus: How to work from home, the right way
Copywriting Skills Freelancing Work HabitsWork from home has become a reality for most of us right now- whether we like it or not. At first, we were under the impression that this way of living is excellent. We imagine we will have more time for ourselves, our families, and be able…

Copywriter of the week : Andrew
NewsHello, I’m Andrew Jolliffe and I’m honoured. The copywriter of the week is an accolade. Thanks so much.
I’m lucky, too, to be writing this in Paris, city of light and love. After 15 years at Ogilvy, BBH, and my own place in London,…

Measuring your social media and why it matters
Copywriting Skills Social MediaIf there are two platforms that have made business networking easy and affordable, they have to be coworking spaces and social media. Working from a coworking space, or wherever in the world you are based, exposes you to chances and opportunities…
WFH-copywritercollectiveThe most simple, yet effective advice on working from home
Copywriting Skills FreelancingYou finally start your dream career, and the best part is that you are one of the lucky few who get to work from home. You wake up early, start your day energized, and get work done. After a while, your pets become your coworkers, and you watch…

Copywriting Competition: presidential re-election campaign slogan for Donald Trump 2020
NewsWant to take part in our copywriting competition?
For his 2020 re-election campaign, Donald Trump will run with the slogan, ‘Keep America Great’ and ‘Promises Made, Promises Kept’. But can the copywriters of the world come up with…
LandingPageCopy-copywritercollective4 Steps to writing effective and compelling landing page copy
Content & Strategy Copywriting SkillsIn the world of marketers, sales pages and landing pages are high ranking members. Every digital marketer should know just how important these pages are to acquiring and converting leads to sales. Hence, it is also important that the copy used…
SharpenYourSkills-copywritercollectiveHow rejection can sharpen your skills as a copywriter
Copywriting SkillsLetters of rejection, the never replied email, the word no: we all get them. Especially in copywriting. But they are the best things to happen to you as a copywriter.
Just think back to every single time you asked for a job, a date, a higher…
Freelancers-copywritercollectiveFreelancers: How to be productive and happy with a bit of self-improvement
Copywriting Skills Freelancing Work HabitsFreelancing can be different. You can become the hero of a famous photo of a young man working on a beach lounger surrounded by the tropics. Or you can turn into a walking zombie who is ready to kill because of fatigue and irritation. Both the…
