Creative Insights

Creative thinking from the world’s leading copywriters

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Measuring your social media and why it matters

If there are two platforms that have made business networking easy and affordable, they have to be coworking spaces and social media. Working from a coworking space, or wherever in the world you are based, exposes you to chances and opportunities…
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The most simple, yet effective advice on working from home

You finally start your dream career, and the best part is that you are one of the lucky few who get to work from home. You wake up early, start your day energized, and get work done. After a while, your pets become your coworkers, and you watch…
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Copywriting Competition: presidential re-election campaign slogan for Donald Trump 2020

Want to take part in our copywriting competition? For his 2020 re-election campaign, Donald Trump will run with the slogan, ‘Keep America Great’ and ‘Promises Made, Promises Kept’. But can the copywriters of the world come up with…
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4 Steps to writing effective and compelling landing page copy

In the world of marketers, sales pages and landing pages are high ranking members. Every digital marketer should know just how important these pages are to acquiring and converting leads to sales. Hence, it is also important that the copy used…
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How rejection can sharpen your skills as a copywriter

Letters of rejection, the never replied email, the word no: we all get them. Especially in copywriting. But they are the best things to happen to you as a copywriter. Just think back to every single time you asked for a job, a date, a higher…
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Freelancers: How to be productive and happy with a bit of self-improvement

Freelancing can be different. You can become the hero of a famous photo of a young man working on a beach lounger surrounded by the tropics. Or you can turn into a walking zombie who is ready to kill because of fatigue and irritation. Both the…
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Struggling to work from home? Here’s what worked for me

It’s been months since the world as we knew it was turned on its head by things going viral offline for a change and governments being what governments always are — slow. So those of you who weren’t already on extremely familiar terms…
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Copywriter of the week : Catherine

Every single one of us has had setbacks. We’ve had financial problems, health issues, loss, embarrassment, failures, and frustrations. The question isn’t really how many setbacks we’ve had, or who’s had the worst – the question is:…
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Features vs benefits: Leveraging the right mix in your marketing message

As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t. In creating a marketing message to reach a target audience, business owners have to decide on the balance between…

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