Creative Insights

Creative thinking from the world’s leading copywriters

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How Instagram scores over other social media platforms to pull up revenue

Is Instagram the go-getter among the other social media platforms? Truly speaking, it is one of the preferred social media platforms for businesses to reach the target masses. Before going into this, it is essential to explore why social media…
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Copywriter of the Week : Gemma

“Wild goose, some leaves…” If I ever remember what’s in that ‘poem’ I wrote at age 6, I could sell myself a lot better than now. I learnt to read and write early. My grandfather taught me with his own method, from spring festival…
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How to show you’re productive when working remotely

It may be difficult for a freelancer or any other remote worker to show their work ethics and qualities to clients and supervisors considering the distance barrier. Several employers are sceptical about having their employees work from home…
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Copywriter of the Week : Ed

Introducing our copywriter of the week, Ed. How the heck did I end up here? I’ve found myself down coal mines, up in helicopters, behind the wheel of a Rolls-Royce and doing wheelies in a Massey Ferguson tractor complete with full plough…
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10 Fatal SEO mistakes you need to avoid

SEO is extremely important for every business in the world today. If done correctly, it helps to build your brand and rank your website higher on Google. While a lot of people think SEO is for setting up a website, this is not true. SEO is an…
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7 Insanely useful productivity hacks Copywriters can put into practice

Many copywriters often face the same difficulties when starting a new project- a blank piece of paper's emptiness. It's either they have too many or little ideas, preventing them from writing anything. But once they started solving this issue-…
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Copywriter of the Week : Lindsay

I became a copywriter out of necessity. Writing and English were always my strongest subjects both at school and university. Moving constantly back and forwards between the UK, Australia and Italy while raising a family made it tough to find…
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Copywriter of the Week : Aditya

Introducing our Copywriter of the week, Aditya... Writing about yourself can be tricky at the best of times. First-person feels too self-centred, littered carelessly with the letter 'I'. Second-person feels anxious and filled with self-doubt.…
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Easy stretches to boost work efficiency in your home office

If you are like many workers today, due to the coronavirus, you’ve moved your workstation from a communal office to your home. You might be one of the millions of freelancers around the world, writing everything from ad copy to blog posts,…

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