Creative Insights

Creative thinking from the world’s leading copywriters

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10 Fatal SEO mistakes you need to avoid

SEO is extremely important for every business in the world today. If done correctly, it helps to build your brand and rank your website higher on Google. While a lot of people think SEO is for setting up a website, this is not true. SEO is an…
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7 Insanely useful productivity hacks Copywriters can put into practice

Many copywriters often face the same difficulties when starting a new project- a blank piece of paper's emptiness. It's either they have too many or little ideas, preventing them from writing anything. But once they started solving this issue-…
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Copywriter of the Week : Lindsay

I became a copywriter out of necessity. Writing and English were always my strongest subjects both at school and university. Moving constantly back and forwards between the UK, Australia and Italy while raising a family made it tough to find…
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Copywriter of the Week : Aditya

Introducing our Copywriter of the week, Aditya... Writing about yourself can be tricky at the best of times. First-person feels too self-centred, littered carelessly with the letter 'I'. Second-person feels anxious and filled with self-doubt.…
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Easy stretches to boost work efficiency in your home office

If you are like many workers today, due to the coronavirus, you’ve moved your workstation from a communal office to your home. You might be one of the millions of freelancers around the world, writing everything from ad copy to blog posts,…
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15 Ideas you can steal from copywriting experts

Words are powerful, aren’t they? Copywriting is a skill that uses words to sell. It is an art practised by masses, perfected by few. You need time, patience, and loads of creativity. Find out how from the copywriting experts. What you say…
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Why your Copywriting agency needs effective HR solutions

HR is a vital function for any business, and this is certainly true for copywriting agencies. To make sure your business is running efficiently, you must invest in the right HR solutions. They can greatly improve the performance of your business.…
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10 Best professional invoicing tools that can be a game changer for freelancers

With a total global workforce of around 3.5 billion, there are about 1.1 billion freelancers around the world. Further, 36% of US workers (57.3 million) are freelancers. They contribute collectively $1.4 trillion to the economy every year. (Freelancer’s…
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Top reasons for web developers to integrate Instagram into web design

Having a company website is essential. Unfortunately, most websites are forced to adopt a formal stance to maintain corporate propriety. Which does not allow the company to engage its customers in an informal manner designed to boost brand loyalty.…

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