Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

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Struggling to work from home? Here’s what worked for me

It’s been months since the world as we knew it was turned on its head by things going viral offline for a change and governments being what governments always are — slow. So those of you who weren’t already on extremely familiar terms…
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Features vs benefits: Leveraging the right mix in your marketing message

As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t. In creating a marketing message to reach a target audience, business owners have to decide on the balance between…
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The only marketing skill you will ever need

Want to know the only marketing skill you will ever need? First, let's start from the beginning.Hey Adi, do you know what’s copywriting?No Ayush. What’s that new word?You employ it daily. What do you do when a customer at your…
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3 Ways to inject readability into your email copy

So you want readable emails, huh? Wise decision. Because getting your emails read is a huge part of the battle. Because if your prospect reads your first email… they are much more likely to read your second. If you get them to read the second……
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10 Must-reads for copywriters

Has your marketing copy technique been lacking something? Are you looking for fresh ideas on how to revamp your copywriting skills? If you have answered ‘yes’ to either of these questions, then you’ve come to the right place! We've put…
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How does the COVID-19 outbreak affect content marketing and SEO?

The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
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How SEO and content marketing go hand-in-hand

In the ever-changing world of marketing, digitalization seems to be the only way forward. Business owners everywhere are realizing the importance of adopting an effective SEO and content marketing strategy that’ll take their products or services…
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14 Mistakes to avoid in SEO copywriting

Nowadays, some techniques in SEO copywriting are not only obsolete, but they can also get you in trouble. With Google frequently changing its search algorithm, it’s hard to tell what techniques are good, and which are bad. And as more and…
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Copywriters: Are you charging what you’re worth?

What's the first question every new freelance copywriter asks? Invariably: How much should I charge? The answer is equally predictable: roughly what everyone else is charging.So they consult that well-known pricing expert, Mr Google, to…
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5 Fiction-writing tips to apply to copywriting

Many copywriters reading this probably began their career because they love creative writing, no matter what form it takes. I know this was what led me to pursue my current position as a content marketing copywriter with Reedsy. Which I actually…
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5 copywriting tips to put a little pep in your step

So you’ve watched a couple of seasons of Mad Men and you’ve been won over by the casual misogyny and liberal approach to liquid lunches. Becoming a copywriter seems pretty simple, right? With enough whiskey and self-loathing anyone can become…
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Diversify your income in Covid-19 with transcreation

The COVID-19 pandemic is forcing many people around the world to work from home and we're facing a recession because of it. Many are finding ways to adjust under quarantine through productivity tips, especially since the lack of social interaction…