Keep customers coming back and loving you
Copywriting SkillsWhat makes a customer want to come back for more?
It’s a topic that seems to have filled my week for several reasons.
Reason 1: Having attended the recent TFM&A show (boo to bad link building and yessss to high quality content),…
How to freelance as a copywriter
Content & Strategy Copywriting SkillsTen things to get your head around if you really, really, really want to be a freelance copywriter
Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…
How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy
Copywriting SkillsWhat do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end.
Novelist George Orwell obviously knew…
Working from home 9 – 5. Or not, maybe?
Content & Strategy Copywriting SkillsDoes working from home ever mean nine to five?
The big plus to being freelance (mainly as a freelance copywriter) is that you can work just about anywhere and any time. But the big (and I mean BIG) downside is letting clients know when ‘any…
How to Align Copy With Strategy
Content & StrategyEvery time I teach a class or give a presentation, I inevitably get asked what qualities constitute effective copywriting. There are many rules, and some of them you learn only through experience.
But no matter if you're a novice or professional,…
Content Marketing Thoughts and Rants…Crappy Music and Caffeine for Better Content Writing
Content & Strategy Copywriting Skills
I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
5 ways a good copywriter will help your business
Content & StrategyLately I've seen a few examples of organisations - including big ones - rolling up their sleeves and having a go at writing their own advertising or content, without using a specialist copywriter.
I know what they’re thinking. Everyone…
Sponsored Content – Telling You What I Want To!
Content & Strategy Copywriting SkillsI don’t think it’s a revelation to most people that sponsored content exists. We’ve seen it in media, games and promotions for generations. So what’s different now? Now we’re seeing sponsored content inserting itself into mainstream…
Keep Your Readers Interested with Hooks and Hangers
Content & Strategy Copywriting SkillsMore and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals feel that original written content is vital…
Creative Writing: talk to your audience conversationally
Content & StrategyDo you know who you’re writing to?
It’s so important.
I’ve always thought the best writers were the ones who made you feel like they were sitting across from you in a restaurant, telling you a story when you read. I always wanted to write…
Comparing Google Vs Apple Website Copywriting
Copywriting SkillsBeware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap
Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers)…
Google Has Changed Their Algorithm To Focus On The Quality Of Content
Content & StrategyIt used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still…