Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

keep-customers-coming-back-loving-you-copywriter-collective

Keep customers coming back and loving you

What makes a customer want to come back for more? It’s a topic that seems to have filled my week for several reasons. Reason 1: Having attended the recent TFM&A show (boo to bad link building and yessss to high quality content),…
freelance-copywriter-collective

How to freelance as a copywriter

Ten things to get your head around if you really, really, really want to be a freelance copywriter Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…
novelists-writing-rules-help-sales-copy-copywriter-collective

How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy

What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end. Novelist George Orwell obviously knew…
working-from-home-copywriter-collective

Working from home 9 – 5. Or not, maybe?

Does working from home ever mean nine to five? The big plus to being freelance (mainly as a freelance copywriter) is that you can work just about anywhere and any time. But the big (and I mean BIG) downside is letting clients know when ‘any…
align-copy-strategy-copywriter-collective

How to Align Copy With Strategy

Every time I teach a class or give a presentation, I inevitably get asked what qualities constitute effective copywriting. There are many rules, and some of them you learn only through experience. But no matter if you're a novice or professional,…
content-marketing-thoughts-rants-copywriter-collective

Content Marketing Thoughts and Rants…Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
good-writer-help-business-copywriter-collective

5 ways a good copywriter will help your business

Lately I've seen a few examples of organisations - including big ones - rolling up their sleeves and having a go at writing their own advertising or content, without using a specialist copywriter. I know what they’re thinking. Everyone…
sponsored-content-copywriter-collective

Sponsored Content – Telling You What I Want To!

I don’t think it’s a revelation to most people that sponsored content exists. We’ve seen it in media, games and promotions for generations. So what’s different now? Now we’re seeing sponsored content inserting itself into mainstream…
keep-readers-interested-hooks-hangers-copywriter-collective

Keep Your Readers Interested with Hooks and Hangers

More and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals feel that original written content is vital…
creative-talk-audience-conversationally-copywriter-collective

Creative Writing: talk to your audience conversationally

Do you know who you’re writing to? It’s so important. I’ve always thought the best writers were the ones who made you feel like they were sitting across from you in a restaurant, telling you a story when you read. I always wanted to write…
website-copywriting-copywriter-collective

Comparing Google Vs Apple Website Copywriting

Beware Of Marketing Hype: Even The “Greats Like Apple” Fall Into This Trap Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers)…
google-quality-content-copywriter-collective

Google Has Changed Their Algorithm To Focus On The Quality Of Content

It used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still…