Don’t try to sound different, try to sound authentic.
Copywriting Skills“We don’t want to sound like just another boring service provider." A small electrical company told me when discussing their website content. "We want to come across unique and appealing to homeowners, not just more corporate talk.”
My…
The 5-Step Process of Creating Synergy Between Content Marketing and Social Media Marketing
Content & StrategyYou have the content. You have the social media profiles set up. But somehow, nothing seems to work. You run in a circle of publishing and posting without avail. Your social media marketing isn’t driving you business, and neither is your content.…
Copywriting Tips For Advertising Learned From Guinness Beer
Content & Strategy Copywriting SkillsIf you’ve ever spent time in Dublin, chances are you’ve been to the Guinness Storehouse. According to the fast-talking cab driver who whisked us from one side of the city to the other, the Guinness Storehouse is the biggest tourist attraction…
Why this copywriter will never write an article about copywriting
Content & Strategy Copywriting SkillsThere, did I say copywriting enough times that Google crawls it and thinks I am one? Great, now that that’s out of the way.
Here’s the deal. If you need a copywriter, you don’t need an article about 10 tips on copywriting. Like, if you…
3 Easy Ways to Avoid Mind Clutter from Excessive FREE Offers – Keep Focused on Your Goals!
AdvertisingxIt may be the most influential 4-letter word in English. It’s an F-word, but not THAT one! ‘Free’ is one that moves people to action.
What is it about F-R-E-E that compels us to move? To GRAB whatever freebie lands in front of us? Whether…
100 Words That Instantly Add Sizzle to Your Sales Copy
Copywriting SkillsLet’s play a word association game. What would you say if I asked you to describe a salesman in one word?
If you’re like most people the words sleazy, slimeball, moneymaker, or pushy come to mind.
Salesmen don’t have a great reputation.…
7 copywriting tips for luxury products
Content & Strategy Copywriting SkillsI wanted a copywriting primer on selling luxury consumer packaged goods for a client, so figured I’d share these copy writing secrets. Here goes:
1. Affluent buyers still love bargains. They may have gotten their money by being frugal,…
3 Reasons to Stop Stealing Other People’s Words
Copywriting SkillsThe other day I was on the phone with an entrepreneur who KNEW HER STUFF!
She is an expert at working with her hands and heavy machinery to create all sorts of interesting products.
The extent of my handiwork? Typing 100 words per minute…
7 Ways to Polish Your Writing and Get Your Message through as Fast as Lightning to Men and Women from every Walk of Life
Content & Strategy
How to Become a Lean Mean Editing Machine
Reading is a conversation between two people. In a face to face conversation one can ask and answer questions to clarify and complete the meaning and move on. When it comes to reading this isn’t…
25 tips for writing the user experience
Content & StrategySo what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are…
How to Design a Killer Book Cover & Skyrocket Your Book Sales
AdvertisingE. Haldeman-Julius sold 100 million books in less than seven years. He achieved this by using simple and effective book covers based on compelling titles and clean cover design. No fancy titles or design, it was all about simplicity.
What…
How quotes can make your written content crisper
Content & StrategyUsing direct quotes from relevant people can help boost the credibility factor of your articles and blog posts. But they are easy to get wrong. Here’s how to avoid that…
Just like references in academic writing, quotes add grunt whatever…