Copywriting Skills

Read about the posts about the category Copywriting Skills of How to be a copywriter by Copywriter Collective

copywriting-action-copywriter-collective

Active Observation: Before and After Copywriting in Action

Study leads to more knowledge, but observation leads to wisdom. This was the opening hook line by my current RMIT Copywriting students for their Group Project calling for less feasibility studies and more action on Solar Thermal Energy. I…
socratic-dialogue-communication-brief-copywriter-collective

From Socratic Dialogue to Communication Brief

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…
quick-copywriting-rules-blogs-copywriter-collective

5 Quick Copywriting Rules for Blogs

According to Salary.com, the average copywriter salary is $44,000 a year with the highest paid copywriters bringing in six figures annually. You can imagine, that a lot of training and specific skills go into writing copy that sales and that…
travel-brands-sticky-content-copywriter-collective

5 Travel Brands With Super-Sticky Content

(And What We Can Learn From Them) These are the online travel brands that pop. They’re the ones that lure swarms of qualified traffic and keep their audiences salivating for more. In other words, these brands are ‘sticky’. What…
freelance-advice-copywriter-collective

Advice on Being a Freelance Copywriter – 10 Things I’ve Learnt

I’ve been self employed since 1996 and running my marketing, copywriting and training business since 2008. Time, I thought, to reflect on what I’ve learnt. Behind the scenes what have I learnt about keeping sane and solvent? 1. Like your…
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Back and neck pain relief for desk people

Too much computer time giving you neck or back pain? Try this … Today I’m straying from my normal topics of marketing and copywriting to help your business increase sales, and letting you in on a different tip. If you’ve ever experienced…
recipe-becoming-copywriter-collective

John the copywriter’s recipe for becoming a copywriter.

I’m often asked “What is a copywriter?” It seems like people are extremely curious because one of the most asked questions on Google is “How to be a copywriter?” I think the term copywriter is very confusing for people. They mix…
expectations-creative-hurdle-copywriter-collective

Expectations: the great creative hurdle

A friend of mine (a poet at heart) recently told me he was trying to write a poem, but hadn’t drafted anything he considered worthwhile. Or anything at all, really. His reason? He had his heart set on writing a 30-line sonnet. And he hadn’t…
short-long-copy-copywriter-collective

Short Vs. Long Copy: 5 Guidelines to Help You Decide

It’s easy to find advice on how long copy should be. It’s hard to find specific advice on how long copy should be. You’ll see things like: It’s OK for it to be long, but not too long. The more expensive the product, the…
copywriting-techniques-copywriter-collective

4 Copywriting Techniques Every Good Storyteller Already Knows

Did you know that some great writers like Fitzgerald and Joseph Heller were copywriters before they became famous novelists? Storytelling and writing to sell have much more in common than you might think. Not every good storyteller makes…
being-specific-create-relevancy-copywriter-collective

Being Specific to Create Greater Relevancy and Boost Response

Summary: Using specifics in your marketing messages helps you connect with your wellness prospects, build credibility, and generate greater response rates. Google and other search engines love relevancy. They use it to rank web…
bad-copywriting-copywriter-collective

Bad Copywriting – Just hire a copywriter next time!

I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The…