charity advertising

Thinking outside the (charity) box

Practically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement. The charity advertising gets memorable, visible work, raising…
write a press release - newspaper

How to write a press release

Some writers groan a bit when faced with a press release to write. Is this what I got into copywriting for? Shouldn’t I be away on a Tahitian island doing a photoshoot for some ad what I wrote? Welcome to the real world! Press releases are…
writing ads - notebook

Writing ads

,
The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are. For the newbie copywriter, here are a few basics about writing…
severe man - briefing

Why the creative brief is so important

, ,
Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
landing page template

Five top tips for writing landing pages

The landing page. It’s one of the most important pages that you will work on for any website. It can determine how long a customer will stay on the site and even how popular it will be. For the visitor, landing pages are a gateway to the information,…
honey money

Long copy ads: gone but not forgotten

,
Of course everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…
transcreation guide

An insider’s guide to: transcreation

, ,
In a series of three small articles, Claudine, freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. Part 2 is an overview of what a transcreation project…
copywriting guide

An insider’s guide to: copywriting

, ,
In a series of three articles, Claudine, a French freelancer in Translation, Transcreation and Copywriting, highlights the key features any freelancer should focus on to succeed in these areas. As representing the most creative side of these…
secret of being an online copywriter

The secrets to being an online copywriter: Writing to get read

,
Do people actually read your website? You spent a long time writing it or a lot of money on a copywriter, so it's an important question. Don Seidenberg, an American freelance copywriter in Amsterdam, is one of The Collective's online copywriter…