The best writing advice for small business you’ll never hear
Content & StrategyI bet you’ve asked or heard questions before like:
What’s the best camera to use? Or,
What’s the best exercise to lose weight?
And you’ll hear a refrain much like:
The best camera for the job is the one you have with you.
…
Email Marketing Best Practices: Is It Worth It?
Content & StrategyOnce in a while you’ll hear that email marketing is dead, but that’s simply untrue.
In reality, it’s one of the most cost-efficient marketing platforms out there, and it gets results.
“Email has an ability many channels don’t:…
Understanding the copywriting process
Content & Strategy Copywriting SkillsThanks to Allan Kent of Zeald I came across a brilliant theory that explains a lot about why some marketing doesn’t work. I’ve borrowed his theory to explain the copywriting process and the pitfalls to avoid.
It’s a quick look at what…
INSPIRATIONAL IDEAS TO GIVE YOUR CONTENT MORE CLOUT!
Content & StrategyWhen you are planning web content, it is always worth having a look online for inspiration. From big brand videos to freelancer blogs, fresh content ideas and insight can enhance your own marketing.
To save you a bit of time today, Red…
Michel De Montaigne and my flagging self-esteem
Content & StrategyWhat happens when you’re promised work and it doesn’t materialise? Feel like throwing a tantrum and sticking your bottom lip out like a surf board? Yes I feel like that, especially right now. You feel like you’ve given your all. You couldn’t…
How To Use TripAdvisor To Create Enticing Travel Content
Copywriting SkillsYour team has finally decided on the content for your homepage –and it’s pretty freakin’ awesome.
Maybe you’re using an image of a sky-piercing mountain against an azure sky or a photo of your palm-fringed infinity pool in all its…
How To Sell Travel Online With Copywriting That Paints A Picture
AdvertisingTo sell travel online, a website needs compelling images—that’s a no-brainer, right?
But I’m not just talking about photos and graphics. Some of the most powerful and persuasive images are the ones that people create in their own minds…
Copywriters: You’ve Been Duped
Content & Strategy Copywriting SkillsWant to develop a six-figure business using your copywriting skills?
It’s not easy or quick.
It can be fun, as long as you’re willing to roll up your sleeves first and get to work.
You’ve been sold a bill of goods by the “laptop…
How to Become a Personal Finance Copywriter
Copywriting SkillsPersonal finance is a specialised subject and therefore a choice topic for copywriting. While many people around the world manage their own finances, few people feel they do an excellent job. Readers from all socioeconomic classes can benefit…
Beauty Copywriting…More Than Just Pretty Words
Advertising Content & Strategy
How many times have you read the words: Gorgeous, Luminous, Effervescent on a beauty product you purchased? These words have become synonymous with beauty related copywriting. When writing for health and beauty, there needs to be more…
How to prevent plagiarism from those digital scoundrals
Content & Strategy Copywriting SkillsThe web is the Wild West as far as copyright is concerned. The digital world may be all about sharing, but if you’ve ever involuntarily “shared” your last can of beer with your sneaky, bearded colleague, you’ll know that there is a very…
More Blog Traffic – Keep Your Readers Interested with Hooks and Hangers
Content & StrategyMore and more marketers are focusing on unique content to promote their websites. Social Media Examiner’s 2014 Social Media Marketing Industry Report indicates that 58% of marketing professionals feel that original written content is vital…