ABCs of Copywriting

ABCs of Copywriting

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If your copy isn’t performing, there’s a good chance it lacks. In terms of copywriting, refers to your ability to understand the reader—to know what she’s thinking and what she needs—and to build trust based on that understanding.Here's…
Your Website Copy Stinks

5 Reasons Why Your Website Copy Stinks (and How to Fix It)

Your website copy content smells like last week’s fish. It’s so bad that most of your visitors make a snappy exit as soon as they get a whiff of it. But don’t worry, you’re not alone. Millions of businesses around the world are making…
copywriting library

Creating a copywriting library: Invitation for guest bloggers

'Be a copywriter' is a specialist blog for copywriters by copywriters. It’s run by Copywriter Collective, one of the world’s largest agencies for international copywriters and advertising creatives, and has been written largely by our members.…
writing ads

Occupational Hazards 1: Pun Tourettes

In the first in a series exploring an advertising creative’s occupational hazards: Lorelei Mathias fesses up to a recent plunder (is that a pun within a pun?)…So, as we know, punning is universally outlawed when writing copy. However,…
newspaper

How to Update Your Website In Less Than An Hour

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Find it difficult finding time to update your website? When was the last time you did it?Yesterday? Last week? Last month? Last year?Well, it doesn’t have to be that way. Changing your website shouldn’t be a huge project that you…
Running A Copywriting Business

Four Obvious Things About Running A Copywriting Business

You're really incredibly creative, I promise.Pleased to hear it, right? I guessed. Freelance copywriters have a tendency to need a little ego massage from time to time, something that makes them feel like an artistic force to be reckoned…
Music while you work

Music while you work: What Copywriter Collective writer’s listen to when working

As any practitioner will tell you, producing advertising and corporate copy is an unremittingly joyless occupation. One consolation is that, when working at home for The Copywriter Collective, one can listen to the music of one’s choice without…
cant be a copywriter - mobile

You can’t be a copywriter unless you’ve worked in advertising—or can you?

By Gary WalderCan you be a copywriter without ever having worked for an advertising agency? A quick online search for a definition would suggest that copywriting and advertising go hand in hand.For example, Wikipedia states that a copywriter…
past present and future of advertising

Advertising: Past, present and future

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Here's a really interesting slide show called Advertising:Past, present and future.It does what it says on the tin really. There are some great examples of classic ads and it gives a new perspective on how things have changed - and continue…
freelancing is not easy as it looks

Freelancing: not as easy as it looks

I think of my freelancing career in two phases. The first phase was where I came in all guns blazing; with six months’ worth of savings that I thought would last until I became a roaring success. The second phase known as the “second coming”…

A different world: How advertising has changed

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As society evolves, so must the advertising used to persuade consumers to make purchases. The very first advertisement reportedly appears in England in 1472, taking the form of an announcement from the Catholic Church that prayer books are for…
forms of viral advertising

Viral advertising: what’s it all about?

Long gone are the days of gaining most of your advertising business from print ads. The newspaper isn’t the go-to source for driving your business anymore. These days advertising has gone viral and the ways to promote services, business and…