10 Tips On Using Stories To Sell
Copywriting SkillsAn effective and compelling story is one of the most powerful devices in sales letter writing. There is seldom a successful direct marketing piece without one. I’ve seen this for my most successful sales copy and that of many other high-converting…
12 Email Marketing Credibility Boosters
Copywriting SkillsIf you have no credibility with your email recipients, then it will be almost impossible to sell them on anything else. Trust is basic to any business to consumer or B2B relationship, and with the onslaught of spammers and other phishing attempts…
How to Create Ad-Copy That Sizzles
Advertising Copywriting SkillsWhether you're writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place.
Although these four elements are fundamentally different, when combined, they produce a highly effective…
Why promoting your weaknesses is a smart idea
Copywriting SkillsIn business writing, it’s common to only talk about our strengths – the positive aspects of what we offer. But there are two excellent reasons why you should also promote your weaknesses, rather than hide them:
1. it builds trust
2.…
A Web Designer Asked: How Can You Tell If You Have Either a Good Copywriter or a Bad One? Copywriters of All Stripes Raced to Answer This Question
Content & Strategy Copywriting SkillsA web designer recently asked a question in “Advertising Copywriting” and “Copywriter’s Beat,” two very popular copywriting linkedin groups. He quickly received a large number of answers. The question was: “How can you…
15 Blogs for Freelance Copywriters to Run to When They Need Answers
Content & Strategy Copywriting SkillsIf you asked freelance copywriters, even some new ones, to name the blogs that give them the most value in terms of their freelance professions, they’d probably name the blogs of the usual suspects: Seth Godin, Chris Brogan, Brian Clark, Brian…
A website without a blog is like a body without a soul
Content & StrategyAn updated blog marks the pinnacle of engagement for your website. And with so many sites out there competing against each other, can you afford to manage a website without a blog?
Let’s take a look at some facts:
According to HubSpot:
…
4 things the Government can teach you about poor letter writing
Content & StrategyI recently received this letter from Simon Crean. Its purpose was to tell me that after the next Federal election, my home will no longer be in his electorate of Hotham.
Even though this news does not interest me greatly, it is important…
Freelance Copywriters: 4 Simple Ways to Make Sure You Get Paid
Copywriting SkillsBeing a freelance copywriter is a great way to make a decent income. A lot of people choose this line of work because it allows them to make their own hours and they get to determine how much money they make each week or even each day. However,…
Keep customers coming back and loving you
Copywriting SkillsWhat makes a customer want to come back for more?
It’s a topic that seems to have filled my week for several reasons.
Reason 1: Having attended the recent TFM&A show (boo to bad link building and yessss to high quality content),…
How to freelance as a copywriter
Content & Strategy Copywriting SkillsTen things to get your head around if you really, really, really want to be a freelance copywriter
Mention the word ‘freelance’ and people assume a life in which you take the whole of August off, spend your days in pyjamas and resort…
How A Famous Novelist’s 6 Writing Rules Can Help Your Sales Copy
Copywriting SkillsWhat do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end.
Novelist George Orwell obviously knew…