A website copy is vital in your digital marketing campaign because it’s what you use to promote your product or service. You can also use it to inform customers about your company and its vision.
However, you must be able to produce an excellent copy to attract and sustain more visitors to your website. This way, they can learn more about what you offer and eventually buy from you when they’re ready.
This article provides you with eight tips for enhancing your website copy.
Identify Your Target Readers
Before you begin writing, you must know who your target readers are and what they want from your business. If you don’t know who they are, you won’t be able to connect with them because your copy will be generic and uninteresting.
You can determine the preferences of your target audience by conducting market research or simply asking them directly. A quick survey can give you valuable insight into what people want to see on your site or blog. This will help you create content that resonates with them and keeps them coming back for more information about your products or services.
Once you know what your ideal readers want, you may focus on user experience (UX) writing. This is different from copywriting because your main priority is the satisfaction of the audience rather than promoting your offers. You may check out this topic about UX copywriting guidance for business to understand how it works.
Keep Paragraphs Short
When writing for the web, it’s tempting to write long paragraphs and include lots of information. But this isn’t good for conversion rates because it’s difficult to read on screen, and we tend to skim rather than read in depth. That’s why you should keep your paragraphs short. You can break up text with subheadings and bullet points to make it easier for your readers to find what they’re looking for.
In addition, you can use white space effectively by placing paragraphs next to each other on the page or leaving space between them. This makes it easier for your customers to digest your writing, making them more likely to stay on your website and convert leads into customers.
When writing for your website, it’s vital to eliminate annoying business jargon. These unique expressions aren’t commonly used by the general audience, which makes it hard for most online users to understand your message.
So, you must ensure that your website copy is written. This way, anyone can understand what you’re trying to convey through your content, encouraging readers to engage with your copy.
Use Active Voice
The most common mistake bloggers make when writing their website copy is using passive voice. This means they use words like ‘was’ and ‘were’ instead of words like ‘do’ and ‘does’. Passive voice makes your sentences longer and more complicated than they need to be, which can affect the effectiveness of your copy.
You must be direct and concise, using an active voice to avoid this. If you’re unsure if you’re using passive or active voice, consider outsourcing a proofreader who can help you identify any mistakes in your writing.
Include Clear CTAs
Your website copy needs direct instruction for the readers to get them to take action. You can use the power of clarity to make your call-to-action (CTA) stand out and grab the attention of your visitors.
You can do this by incorporating clear CTAs, which will help you drive traffic and get more conversions on your website. You may include a button that says ‘shop now’, ‘learn more’, and ‘register now’ to drive people towards an actionable step. This will help improve user experience and your website’s conversion rate.
Utilize Customer Testimonials
Customer testimonials are one of the most effective ways of building credibility and trust with new customers. Thus, you should use these in your website copy to inform potential consumers about what they can expect from your business or product. This shows that you have a good track record, which is essential for any company to establish.
You can collect customer testimonials by utilizing the power of social media and asking for feedback on your products or services. You can also ask for them via email or a survey on your website. This won’t only help you improve the quality of your copy but also provide you with valuable information that you can use to improve the overall experience of your visitors and customers.
Leverage The Right Keywords
The keywords in your website copy are what most online users find first as they search for a topic in your industry. When you use the right keywords, you have a better chance of ranking high on search engines and getting more traffic from them.
You can do this by conducting keyword research to determine which keywords are best suited for your business. After identifying these keywords, you should include them in your website copy so that search engines can pick up your content and rank it higher in searches related to those terms. This can help you get more organic traffic from search engines, which might boost your revenue.
Highlight The Benefits Of Your Offers
Before most users buy something from your website, they want to know what they can receive from your products or services. Your job as an entrepreneur is to tell them the benefits of your offers to convert them into customers.
This means you must list the benefits of the offers at the start of an article. You may include the product’s quality, guarantee, features, specifications, and how it can improve the lives of the end users. This way, you can ensure that your website copy will be persuasive enough for people to purchase from your website.
Your website copy is vital in your digital marketing campaigns because this is what search engines use to understand your site. If your website copy stinks, algorithms won’t add your site to the top of the ranking pages. You’ll miss out on opportunities to introduce your brand to prospects.
That’s why you must write a good website copy that’ll attract organic traffic and tell consumers about the value of your offers. You can include attractive CTAs, use active voice, avoid industry jargon, and leverage customer testimonials. This might help convince them that you have the solution to their pain points, which might lead them to purchase from you.
Continue Reading: What does a website copywriter add to your website?
About the Author
Kassey Martin is a digital marketing specialist. She’s been in the industry for 14 years. She also writes blogs to share her knowledge about digital marketing and inspire those who want to start their own business. Kassey loves visiting different coffee shops and museums in her free time.