If you are a copywriter, then learning new things that will improve your writing is a super important part of your job. We all know that reading a variety of different texts can improve our writing skills over time but what other things can we do that can improve our copywriting skills? Enter, copywriting podcasts!
Listening to a podcast about copywriting is another good way to become a great copywriter. “According to a study conducted by InfiniteDial, 51% of people have listened to a podcast,” says Richard Montgomery, a copywriter at Studydemic and UKWritings. Podcasts are a great way to expand your knowledge on a wide variety of subjects, including copywriting.
Yet which podcasts should you listen to if you want to really become a copywriting pro? There are many different ones out there, and there is only so much time in the day, so you have to pick which podcasts you want to listen to on your commute to work. If you are determined to become a better copywriter, then here are the top 8 copywriting podcasts that you need to be listening to whenever you can.
1. Hot Copy
This excellent podcast is hosted by Belinda Weaver and Kate Toon, completely with wonderful Aussie accents. Their interview-style podcast highlights other guests such as:
- Glenn Fisher (Direct response copywriter)
- Steve Folland (Host of Being Freelance podcast)
- Cindy Childress (PhD, ghostwriter)
- Ami Williamson (E-commerce conversion copywriter)
- Steve Slaunwhite (Author, speaker, copywriter)
As well as many more guests. They cover a variety of fascinating topics like SEO writing, making money as an author, generating leads, as well as much, much more. There are a ton of new things to learn from the copywriting experts on this amazing podcast.
2. Good Copy, Bad Copy
Since 2013, this delightful podcast has been publishing B2B related episodes. Some of the copywriting hosts include such names like:
- Katy Eddy
- Nick Prescott
- Benjamin Clarke
- David McQuire
- Priya Khutan
- Ben Philpott
Each episode takes a real close look into subjects like barriers to good writing, using research in B2B copy, how to write for different audiences, and making and using writing checklists.
If you are a B2B copywriter or mostly write to businesses, this absolutely is a not-to-miss podcast.
3. Copyblogger FM
Produced by the famous copywriting website, Copyblogger, this podcast is sure to up your copywriting game. Hosted by Derrell Vesterfelt and Tim Stoddart, this podcast zeroes in on easily digestible episodes, which are short and sweet. Some recent topics include:
- How Smart, Nimble Companies are Using Webinars Today?
- Get More of the Right Things Done.
- Turn Pro as a Freelance Writer.
So, technically it isn’t just about copywriting, but non-copywriting topics are just as valuable and that makes this podcast worth listening all on its own.
4. Business Made Simple
Hosted by Donald Miller and JJ Peterson, this podcast gives you tons of “actionable” information which will help you start and run a business. This podcast follows on from Miller’s latest book Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More.
Moreover, they host successful business owners as guests who they have helped with their business, as well as critique a listener’s website, providing useful feedback on how to fix it so it will attract more traffic.
5. Geniuses of Copywriting
This podcast is based on a really neat concept. “Geniuses of Copywriting bring on a new copywriting genius every episode, and the guest copywriter tells their own unique story, shares their ideas, and methods for becoming a talented writer” explains Brian Hermann, a blogger at Essay Services and State Of Writing. This podcast is hosted by a legend in copywriting, Brian Cassingena. Some recent guests include names like Chris Haddad, Drayton Bird, and Michel Fortin. You will learn to write the best quality copy from some of the best writers worldwide, as well as connect with them on a more personal level.
6. The Copywriter Club Podcast
Everyone loves being part of the club, right? Well then, be sure to give this podcast a listen. The Copywriter Club Podcast hosted by Rob and Kira is a fun show, dedicated to all things copywriting. Their goal? To make you consider your business and make it bigger in ways you never thought possible.
Soon enough, you will learn about talented copywriters, all their successes and failures, techniques, habits, everything that makes them the best at what they do. Some recent episode topics include:
- Pricing models
- Business launches
- Writing sales letters
- And storytelling
If you want to create and grow a very lucrative writing business, this podcast will have your business on its feet in no time!
7. Copy That Pops
This podcast is hosted by travel lover, entrepreneur, and speaker Laura Petersen. Inspired by Rich Dad, Poor Dad, Laura pursued a few interesting ventures, including a balloon animal artist for hire gig and selling a deck of cards which teaches you how to count cards, as in for gambling purposes.
Her lively podcast teaches you all things copywriting, from the psychology of copywriting, to editing your copy, all the way to self-publishing.
8. Copywriters Podcast
This classic, chilled-out podcast is hosted by David Garfinkel, an experienced writer with vast knowledge to share with the world. From his beginnings as a writer for the school newspaper to working with millionaire copywriters and entrepreneurs, he has learned valuable knowledge. His podcast teaches you how to make more money with your copy, along with secret techniques and processes that help you to improve your writing.
Copywriting can be a very lucrative business if you know what you are doing and do it to the best of your abilities. Learning new copywriting skills, generating new ideas, and keeping your copywriting skills up-to-date is super important in this field. These 8 podcasts will help you hone and develop your copywriting skills. As a result, you will gain insightful tips and tricks from some of the world’s top copywriters.
Continue Reading: 5 Podcasts every freelancer needs to listen to