When I First Started Using Social Media For Business – It Wasn’t Called That.
Remember MSN Messenger?
What about MySpace?
Business Blogs And Newsletters Are Social Media Marketing, Too
Sharing ideas—content—to engage (intrigue) audiences across the internet
= the definition of social media marketing..”
But we want our content marketing to be effective, we want to do it well, we want to make sure we have the resources to continue to do it well—and we want our content on all our social media platforms to prove who we are: a team you can trust to manage your content marketing and increase sales.
You Actually Don’t Have To Get On Social Media – You Have To Fix Your Website Content First.
So it’s with a bit of a head shake that I listen to people saying “You have to get on social media”. You actually don’t have to get on social media – you have to fix your website content first. Second, you have to have a content strategy for which social media tools you’ll use, what kind of content you’ll share, what you expect to get out of the tools, and a content policy for who, when, how often you’ll share your content. It’s actually Step 3 that gets you onto social media. Skipping the first two steps means when you get to Step 3 you won’t have a good time.
The Case For Starting & Stopping Social Media Marketing
One of the reasons we have always been attracted to the internet is the ability to find nearly “real time” information.
Overcoming Your Social Media Fears
But When It Comes To Your Business On Facebook There Are A Couple Of Fears Still To Overcome:
- Audience: the people who “Like” your pictures of your family, are they the same ones who want to hear about your business?
- Content: what kinds of information would be relevant to sharing for your company, that would reinforce the messages of your brand?
- Pushy Sales: we’re all weary of self-centred sales messages. You don’t want to turn off your loyal subjects and “friends” by annoying them with what seems like spammy content it’s so far from their interests.
Brainstorming Your Content Strategy
I’ve also found a personal brainstorm to be helpful. For most small businesses, your company brand starts with who you are.So with Tangible Words, we started with “what people like about Alysha” in her social circles and at workshops, and we made another list of content ideas based on traits that showed Alysha’s personality, and we’re using that to build the Tangible Words Facebook brand and Linked In as well. You also listen to what your clients are asking you about and then brainstorm idea on what interests your clients because at the end of the day, they are who you want!
Strategies That Seem A Natural Fit With Your Social Media Marketing.
The final fear can also be managed in these steps as you discover that who your company is, may be hard sales at the end of the day, but what makes people want to work with you is the relationship you extend. So sharing content based on your personality allows people to come to understand who you are and what they can expect from you—fostering trust through social media.
Putting It Altogether For Social Media Marketing Excellence
About the author: Alysha Dominico
Alysha Dominico, CEO & Founder of Tangible Words helps attract more business and attention to your community by making your website sales-ready for your inbound and outbound reps – as well as all of your strategic communication channels.
Tangible Words develops communications plans and content strategies, writes website content for sales-focussed companies, creates Website and Intranet best practice guides, and trains your in-house communications staff to excel at online writing. Tangible Words has over 25 years of experience helping SMEs, non-profit corporations and government departments across Australia and Canada communicate with their audience in more [Tangible] words.
Starting her professional life as a Literacy Expert and Senior English teacher, Alysha understands how people read online, is an excellent team facilitator and knows how to edit your idea flow to get strategic communication projects off the ground.
Join me on tangiblewords.com