Thanks to Allan Kent of Zeald I came across a brilliant theory that explains a lot about why some marketing doesn’t work. I’ve borrowed his theory to explain the copywriting process and the pitfalls to avoid.

It’s a quick look at what commonly goes wrong, and an overview on how to get it right, from the very beginning.

Here’s the link to my free download about The Copywriting Process and how to get more out of your marketing investment… yes, it’s about marketing for results!  Enjoy!

 

About the author: Cara Tipping Smith

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Copywriting, Project Management, Sales & Marketing Consulting

Join me on copycarats.co.nz/blog/

This article was first published by Cara Tipping Smith

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