Copywriting for SEO (search engine optimisation) is the method of creating search engine-friendly content that caters to users and answers their questions. When done correctly, SEO copywriting can elevate your ranking, keep users happy, and most importantly, entice people to take a specific action like purchasing your product or subscribing to your email list. The quality of your content can be the difference between people jumping on board with your brand and losing sales. Ultimately, you’ll want to do everything possible to get your content noticed. Here are some effective strategies you can use today that will enhance your content, increase traffic, and boost sales and revenue.
Choose the Right Keywords
When it comes to copywriting and how to enhance your content, you need to establish keywords before putting pen to paper. The best way to start writing any content is by targeting the right keywords successfully while keeping search intent in mind. There are certain tools you can use to help find attainable keywords within your sector. Other strategies to help you choose the right keywords include thinking like the customer, studying your competition, and analysing your results. Just make sure any keywords you use are naturally integrated into your content, otherwise, you run the risk of your content looking sloppy, hard to digest, and unappealing to readers. Big Surf Digital can help you in finding the right keywords for your content. They are an SEO Glasgow-based company that can get your content noticed and help take your website to the next level.
Find Questions People Ask
The primary purpose of search engines is to make finding information straightforward and retrieving it within seconds. This is why Google continues in developing SERP features. This means users do not even need to click on the page for results. Having a good idea of your audience’s questions is a fantastic way to organise your content. You can use topic research tools that provide headlines and related questions. When you study your target demographic and have a better idea of what they’re looking for, this can help you come up with relevant content.
Gather Original Data
One strategy to enhance your content and engage readers is to share original data. Doing so can help generate backlinks, as well as solidify your company as a leader in your sector. If you’re hiring a freelancer to craft content, bear in mind they may not have access to your company’s data. They may need some background info or stats before starting a piece. An internal writer may not have this information either. This means you need to gather data before work begins. To create the best content for users, you should begin by leveraging social media. Setting up polls and asking followers about their lifestyles and preferences can help point you in the right direction of writing content that aligns with their needs.
Review Rival’s Articles
Regardless of what sector of business you’re in, you will have rivals who have the same ambitions and goals. For users to check out your content over competitors, it’s a good idea to conduct some research and check what they’re writing about. You want to make sure that your content stands out from the crowd for all the right reasons. Take some inspiration from competitors and channel it into your own operation. Of course, there is a fine line between doing this and copying outright, so be especially careful. The last thing you want is legal trouble on your hands!
Speak Your Audience’s Language
The main purpose of copywriting is to persuade. However, nothing can be more unpersuasive than reading content that has obviously been written by someone who is an outsider. The core of the copywriting journey is deep research. If you are unfamiliar with the terms, jargon, problems, and desires of your audience, it’s your duty to find them out. You want users to be engaged with your content from start to finish. For this to happen, you must speak your audience’s language and show that you’re an expert in the field. Should you try and cut corners, don’t expect readers to continue checking out your content!
There’s a very good reason why people include visuals throughout their pages. Whether it’s images, videos, charts, or infographics, housing these alongside content can increase readers’ time on the page and trigger them to share your content on social media platforms. No one has the time to patience to read through blocks and blocks of text. In many ways, you can get your message across through visuals. Make sure you do not forget about including image alt tags. These are descriptions for images that are used throughout your copy. Bear in mind that alt tags are also for accessibility purposes. Individuals that use screen readers rely on alt text to discover more about particular images on pages.
Another key purpose of copywriting is to take users further down the customer journey. This is where CTAs (calls to action) come into the equation. When users are checking out your content, you may want them to move onto the product page swiftly. For this to happen, you need to include CTAs. This will show users what they may be seeking out. CTAs can be in the form of buttons, images, or a simple link. Without clear CTAs, the user may not know what steps to take next. This can harm your business significantly, especially when it comes to buying products or signing up to your newsletter.
Enhance your Content and Keep Linking Structure in Mind
Google bots come to a halt when they land on pages that don’t link to other pages. In a way, users are like this too. If they do not have clear next steps presented, they may not be interested in going any further. When you link to external content, this helps in building trust around your copy. Links to other sites are essentially a vote of confidence for that page. When you link internal content, this makes it easier to guide users to the next step.
In a nutshell, you need to create content for humans, rather than search engines in mind. When you adopt the above strategies to your operation, your content is sure to be read and seen by your audience, which will help keep your company afloat and people buying your products.
Continue Reading: SEO copywriting – a totally useful How To guide.