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85

A guide on how publishers can provide multilingual content using translation services

The global publishing industry is growing. IBIS World reports that the global book publishing industry was worth $119 billion in 2019, but that the number of businesses had declined, to 16,395. It’s an interesting set of figures. Clearly, those companies that get it right have plenty to gain, with fewer competitors and more potential revenue. […]

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How can article writing bring value to a business

Writing and publishing great content through your business is a proven method for attracting visitors and potential customers. Businesses have been using this method for centuries to build an audience that can be pitched products and services. This marketing technique reached its high point in recent years due to the popularity of the web. Today, […]

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10 Must-reads for copywriters

Has your marketing copy technique been lacking something? Are you looking for fresh ideas on how to revamp your copywriting skills? If you have answered ‘yes’ to either of these questions, then you’ve come to the right place! We’ve put together a list of top 10 must-reads for copywriters. Copywriting can take on many different […]

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5 Ways marketing teams can use high-quality writing

In this day and age, people of all shapes, sizes, nationalities, and ages go online for their daily information fix. In a world where digital marketing reigns supreme, there is only one way for entrepreneurs and marketers to hook audiences and that is through compelling images, coupled with high-quality writing. Read on to find out […]

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How can digital marketing work for your business?

With advancements in modern technologies, small and medium-sized businesses are doing everything in their power to keep up. Brick-and-mortar businesses are either upgrading to an online model or are incorporating digital marketing strategies to their existing marketing efforts in an attempt to capture a very lucrative and growing online marketplace. The difference between a thriving […]

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Will AI redefine content marketing for businesses?

Content marketing is essential if you want to put your brand out there in front of the audience and improve visibility. However, the flip side is, today, most content marketers work without a proper understanding of the end-user. There is no full comprehension of the readers and their personas, despite the data available for them […]