I’ve been writing copy for decades, both traditional brand advertising and entertainment advertising (movies, TV, games, etc.). I have a long and continuing relationship with Apple Inc. and have written copy for iPhone, iPad, Mac, and Apple Watch. My strength is taking complex products or propositions and boiling them down into simple, compelling concepts. To me the ideal tone of voice is friendly and conversational, yet still proud and confident. I look forward to helping shape your brand with strong words and powerful strategies.
Best Tagline Award Nominee, 2013 Internet Movie Poster Awards (Baytown Outlaws)
Agencies as an employee
Ketchum Los Angeles, Ammirati Puris Lintas New York, J. Walter Thompson San Francisco, Hyett Broadbent & Heimbrodt San Francisco.
Agencies as a freelancer
Stockholm Design Grindstone/Lionsgate Fox TV Weinstein Company Netflix Cold Open Ignition Print The Arterie Neuron Syndicate The Refinery Warner Home Video Arsona lFocus Features Image Entertainment Concept Arts And Company Ant Farm Art Machine BLT & Associates CRP Group Deadline Kaleidoscope Prologue Films Shoolery Design Sony Pictures TBWA Chiat/Day GMO/Hill-Holliday Kirshenbaum & Bond Ketchum Los Angeles AKQADSW San Francisco Young & Rubicam/SF Leo Burnett TechPublicis TechUSWeb/CKS Pearson Branded jumbo SHRIMP Highway OneBlazing Paradigm Cornyn & Partners Hoffman/Lewis Wolfe Doyle Slapworld BigMouth Asylum Bigelo & Partners Binocular
Industries & Clients
Automotive Acura, BMW
Electronics Apple Inc.
Entertainment Disney, Fox, Universal, Warner Bros., various TV
Food and Drink Spaten
Healthcare UCSF, St. Mary’s SF
Media Netflix, Fandor, HBO
Retail Apple Store
Articles, Brochures, Direct mail, Internal communications, Newsletters, Naming, Point of sale, Print ads, Radio scripts, Slogans, Voiceover, Websites