I’ve been writing copy for decades, both traditional brand advertising and entertainment advertising (movies, TV, games, etc.).
I have a long and continuing relationship with Apple Inc. and have written copy for iPhone, iPad, Mac, and Apple Watch.
My strength is taking complex products or propositions and boiling them down into simple, compelling concepts.
To me, the ideal tone of voice is friendly and conversational, yet still proud and confident. I look forward to helping shape your brand with strong words and powerful strategies.