When you are planning web content, it is always worth having a look online for inspiration. From big brand videos to freelancer blogs, fresh content ideas and insight can enhance your own marketing.

To save you a bit of time today, Red Ruby Copywriting has done the Googling for you. Based on the most popular content marketing techniques currently used by UK marketers, here is a collection of online content that you might like.

Animated inflight safety film

Virgin Atlantic keeps its marketing vibrant and this time, to differentiate the brand from competitors, it has used animation for an inflight safety film. In its own cheeky way, the company has transformed what is usually a serious topic into something engaging and memorable. And that is the crucial point – if passengers remember the safety instructions, Virgin has got it right. Again.

Journalism is content

Pure Resourcing Solutions (Pure) is not just any regional medium-sized business. Oh no. This imaginative recruitment consultancy firm is way ahead of others in its industry. They create regular news stories tailored for their audience in the form of e-newsletters, blogs and case studies.

Making the most of in-house marketing know-how, Pure harnesses copywriting and journalism to give their clients and job seekers useful, topical and regionally specific content that is received with gusto.

Interactive nutrition

Data journalist and designer, David McCandless, creates sleek interactive visuals that bring facts and figures to life. Working with “juicy data”, he creates the perfect marriage between copy and design. This rather tasty visual illustrates the benefits of health supplements such as coconut oil, brazil nuts and vitamin C.




Telling the story behind the business

DFS has created a film about the story of Harris Tweed – the fabric used on its luxurious Loch Leven chair. By revealing the stories behind its furniture production, DFS provides customers with an opportunity to make a deeper connection with its brand. Of course, you do not have to use film to convey the human story – well written case studies with good photography can also do a great job of telling a tale. Maybe think about how you can capture an emotive written interview, or create a ‘behind-the-scenes’ Facebook photo gallery.


About the author: Elma Glasgow


Based in Cambridge, UK, I am a freelance copywriter creating quality business copy that engages and inspires.
I work in partnership with customers to bring their stories to life. I help people identify core messages and discuss business objectives to produce clear, concise copy.

Throughout my career I have worked on campaigns for brands including Sony Music, 20th Century Fox, Comic Relief and the British Red Cross, and I also work with small and medium-sized enterprises in Cambridge, and beyond.

My approach to producing copy is underpinned by qualifications and professional training including:

· Diploma in copywriting
· News journalism post-graduate certificate (from the National Council for the Training of Journalists)
· German degree studied in London, Heidelberg and Berlin
· Certificate in teaching English as a foreign language
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