Dictionary.com has three definitions for success. I picked the first one that closely aligns with my personal definition:
“The favorable or prosperous termination of attempts or endeavors; the accomplishment of one’s goals.”
You may define success in terms of titles, money earned, or a whole host of other factors. In my view, I became successful because I took risks amidst deep self-doubt. Daily, I’d asked myself:
- What am I going to do if I fail at copywriting?
- What happens if my competition is better than me (I eventually realized that there’s always someone ahead of me as well as behind me.)?
- What happens if there are too many copywriters out there? Is there still room for me to have a thriving copywriting business?
I secretly wanted to be a copywriter (even though I never heard of that term in college) since I was in college. In my college days, I didn’t believe that I could make money as a writer, so I opted to be a teacher. And I had nominal success as a substitute high school teacher and as a teacher assistant in an emotional support classroom. However, I burned out. Trying to teach emotionally challenged high school boys drained me by the time my oldest was born. I knew I couldn’t do it anymore.
I always wanted to be a writer, but I didn’t think I was good enough to be successful at it. I wasn’t one of those people who started reading at three and writing at four like a lot of other writers claim. Worse still, in my opinion: I didn’t fall in love with writing until I was in college.
It took me over 10 years to make that leap into writing content for small- and medium-sized companies. Yet, I took that leap with a determination to make it work, or heaven forbid if I failed, I’d need to choose another career path.
Now, I’m doing what I love. I’m growing too—not only with clients but as a businesswoman. I want to expand my writing services to help other contractor businesses thrive, as well as create a long-term business strategy for my own company’s longevity.
How do you define success? Have you achieved your goals?
About the author: Wendy Komancheck
For the past three years, Wendy Komancheck has been providing website content, blogs, and online copy to lawn care, landscape, and other home improvement companies. She’s a copywriter, specializing in the lawn care, landscape, and outdoor living industries through her company, The Landscape Writer.