3 situations when it’s time to call in a copywriter

If you’re a professional, no matter what your position, chances are you write more now than you ever have before. Emails. Social media. Blogs. Memos and reports. Analyses. The list goes on. You’re publishing all the time. And you may be good at it. You may even be great. Chances are, though, at some point it’s going to make sense to bring in a professional writer for an extra level of fit and finish. Here are scenarios when it pays to bring in a copywriter.

Your project is customer-facing.

If you’ve got to write something that’s going to reach your customers, whether your business is B2B or B2C, call in a copywriter. Copywriters can help you reach a level of polish so that your messaging rings true AND also reads effortlessly. You want both in anything you put in front of customers.

You’re creating content related to your brand.

If your project is designed to support your brand, you want to ensure it does so effectively and elegantly. You want to be sure your messaging is front and center and anything that best supports it is in place. This is a time when a copywriter can help you ask and answer relevant questions and again, provide a level of writing that makes the right points while flowing easily.

You need new ideas.

A copywriter can do more than just put words on the page. They can help you come up with new ways of looking at whatever you have in front of you, be it a messaging challenge, a need for a new strategy, even just another way to approach your email list.

If you need that extra level of fit and finish or want to generate some new ways to approach your customers, contact this copywriter.

About the author: Karen Gordon Goldfarb


Karen is a freelance San Francisco Bay Area copywriter that can help you get more sales, more leads, more subscribers and more awareness for your brand and business.
Whether you’re local, across the nation or across the globe, she will give you solutions that help you succeed and drive your customers to take action.
From direct marketing to big ad campaigns, she uses the right words in an engaging, persuasive way (that’s copywriting) to get you leads, new customers, and repeat customers who buy again and again.

This article was first published by Karen Gordon Goldfarb