Landing Page Testing
It’s not enough to simply draw visitors to your landing page. You want it to be usable, as inviting as possible and you want to make sure it’s accomplishing the goals you’ve set out for it. The only way to do that is by doing some landing page testing. Here’s why . . . and a little about – how:
About the author: Stacey Mathis
Copywriting/Consulting (SMCC) is a boutique copywriting, content marketing and brand journalism agency. The SMCC team of eleven writers crafts and edits marketing, advertising and journalistic content for small and mid-size businesses and nonprofit organizations.
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