Struggling to write? Well, one of the hardest things as a small business owner is trying to write your own marketing material. I’m not saying it’s impossible, but I know it can be really frustrating spending hours with the backspace. So I’ve decided to make it easier, right here and now.
No good copywriter works without a brief and you shouldn’t expect that you can either. So before you hire a copywriter and before you let yourself get frustrated (again) – write your own brief. Then if you don’t like the result of your own efforts, at the worst you have a worthy brief for a professional (but you might like the result, so it’s worth a bit of DIY yeah?!).
Here’s the link to my very brand new how to guide on ‘Giving Good Brief’. It’s short, it includes a template, and it’s entirely free. The feedback so far has been awesome but if you don’t agree – contact us and we’ll make it even better.
About the author: Cara Tipping Smith
Copywriting, Project Management, Sales & Marketing Consulting