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64

5 Ways marketing teams can use high-quality writing

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In this day and age, people of all shapes, sizes, nationalities, and ages go online for their daily information fix. In a world where digital marketing reigns supreme, there is only one way for entrepreneurs and marketers to hook audiences and that is through compelling images, coupled with high-quality writing. Read on to find out […]

65

How can digital marketing work for your business?

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With advancements in modern technologies, small and medium-sized businesses are doing everything in their power to keep up. Brick-and-mortar businesses are either upgrading to an online model or are incorporating digital marketing strategies to their existing marketing efforts in an attempt to capture a very lucrative and growing online marketplace. The difference between a thriving […]

66

Will AI redefine content marketing for businesses?

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Content marketing is essential if you want to put your brand out there in front of the audience and improve visibility. However, the flip side is, today, most content marketers work without a proper understanding of the end-user. There is no full comprehension of the readers and their personas, despite the data available for them […]

68

Turn that frown upside down: how to make unhappy fans happy customers

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Alex Bateman has a successful business. His business took off after a few years of struggle. His peers and contemporaries often asked him, what’s the secret of his success, he told them, “Customer is king”. What really worked for Alex is his constant pursuit of improving his business’ online reputation and turning his customers into […]

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6 ridiculously awesome email copywriting tips that convert

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Email copywriting has become an essential part of every company’s marketing campaign, especially when there are more than 3.9 Billion active email users. The task of promoting their business through emails is often handed out to freelance copywriters. As someone who has been shouldered with the responsibility of email copywriting and marketing, it is very […]

71

SEO Translation: Can It Be a Reality or Is It Just a Myth?

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To enter new markets and reach new audiences in the digital space, you need a professional content translation. However, for the internationalisation strategy to produce results in the form of conversion and sales, it is necessary to pay attention to the translation of the international SEO optimisation strategy in order not to harm the positioning […]

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Copywriter of the week : Justin

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“He has a certain gnarled charm”, said a passer-by. “Oh, no wait”, she said as she put her glasses back on, “No… nevermind”. Did you know that freelancers are often in their dressing gowns, sometimes even when they’re doing conference calls? It’s not advisable to dress that way when the camera is on, though. Anyway… […]