Ciprian – Romanian copywriter – Brussels
Top Industry: Media
Languages: Romanian, English
Location: Brussels, Belgium
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Matheus – Brazilian copywriter – Campina Grande
Top Industry: Healthcare
Languages: English, PT
Location: Brazil
Susan – American copywriter – Porto
Top Industry: Home and Garden
Languages: English
Location: Porto, Portugal
Time to bust the BULL on blogging
Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs. And boy have I heard my fair share of blogging BS. So as a blogger, how do you sort fact from the fiction? And how can you help your clients avoid the blogging blunders that cost […]
Copywriter of the week : Susan
You Would Not Believe the Crazy Things I’ve Written About My client, a geologist, hired me to help him write reports about storm drainage systems in a flat, lonely part of Texas known as the “Panhandle.” “It will be really boring,” he promised. But I thought it was fascinating. I had to learn to read […]
Busy start to 2019
It’s been a great start to the year with some exciting new clients and some old friends as well. Here is a small selection: A huge multilanguage project including 15 different languages with opportunus.cz, a long term project divived in 3 phases Francesco, one of our best Italian copywriters, recently created an interesting E-book about […]
Why have so few business clients heard of transcreation?
Transcreation is the process by which marketing materials are adapted for use in other countries. Encompassing far more than just translation services, the process can mean a complete overhaul of the images and messages used to market a company. Essentially, transcreation services allow marketers to develop materials that evoke the same feelings, emotional responses and […]
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“Therapy pig” theory: How to get more creative with your business
Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative onlookers. However, this is not a story about the now famous “therapy pig” of SF airport, […]