Being a copywriter is like being a prophet. I’ve got my message coming from the gods of Marketing up above, but it’s naturally incomprehensible to mere humans. So I go to work on it. I start coming up with creative concepts reflecting my client’s divine commandments and create executions adapted to their audience. Copywriters, like prophets, have to be persuasive. I did this for a few clients, both big and small as you can see in my profile. Generally, I try to simplify the language until I can practically hear the technical team mourn the loss in jargon, which is a sign I’m on the right path.