Being a copywriter is like being a prophet. I’ve got my message coming from the gods of Marketing up above, but it’s naturally incomprehensible to mere humans. So I go to work on it. I start coming up with creative concepts reflecting my client’s divine commandments and create executions adapted to their audience. Copywriters, like prophets, have to be persuasive. I did this for a few clients, both big and small as you can see in my profile. Generally, I try to simplify the language until I can practically hear the technical team mourn the loss in jargon, which is a sign I’m on the right path.
Ciprian’s Copywriter Portfolio
Industries & Clients
Beauty/Cosmetics/Perfume
Unilever (Rexona)
Financial
Allianz-Tiriac
Food and Drink
Hochland, Yuppies, Dole
Media
Gazeta Sporturilor, GSP TV
Non-Profit
Bhaktivedanta College
Services
Interact
Agencies as an employee
Krogen Creative Studios, Bucharest, Romania, 2008 Bridge Communication, Bucharest, Romania, 2009
Awards
Finalist in AdIdea02 Copywriting Competition organized by Leo Burnett/iLeo, Bucharest, 2007
Media types
Articles, Corporate identity, Internal communications, Naming, Presentations, Print ads, Radio scripts, TV commercials, Slogans, Voiceover, Websites
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