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I had two fantastic demonstrations of customer service [a while ago], both left a huge impression on me. Customer service Numero One Being a coffee nut I decided to try out a bakery/coffee shop in town that had been just off our radar. My lady and I strolled in to order our respective brews and were […]
Words are powerful. They can carry big and serious ideas, communicated by icons such as Martin Luther King Jr, Malala Yousafzai or Winston Churchill. But they can also carry a healthy dose of well-considered silliness. Think Amy Schumer, Spike Milligan or Eric Morecambe. I’ve been reading a lot about the English language and humour recently: […]
“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise – email, blog post, even web page – without thoroughly thinking through the key issues needed to make that piece of writing work properly … before […]
Business owners commonly spend an inordinate amount of time trying to fine-tune their logo and brand, so it may come as a surprise to learn how the simple design that is now worth over $26 billion came into being. Here’s the story of how the first Nike running shoes were created, and how the iconic […]
As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee” are too inwardly focused and forget to share with readers what’s in it for them, which […]
Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand? Recently this topic came up at a very lively regular business networking meeting I attend and I was surprised that some members […]
Tell me if this feels familiar…You are starting or growing a new online business. You frequently have conversations with other people who also have a business, and walk away with lots of ideas. Every time you go online and watch your Facebook feed, or check your email inbox, you are presented with more ideas, opportunities, and things other people do […]
“I have to make a hard choice”. The statement caught me by surprise. It was just the start of a long train trip. But she now had my attention. This was a moment of brutal honesty that doesn’t happen often. But it made me sit up and ask “that” question. What was that choice? This […]
When I first started blogging I cared most about how many people visited my blog. I would log in and check my web stats every day (later Google Analytics), hoping to see a bump in traffic, or if something amazing happened, a big spike in traffic. It wasn’t long however before I got equally caught up […]
The most inspiring people of our time have learnt their trade from others… They have listened, applied and adapted what others have already figured out and bundled it up in a nice little package with a ribbon of their personality. If you want to stand out online you need to follow suit. Find the most influential people […]
On sites such as freelance.com and upwork.com, you’ll find countless writers of good English happy to write your copy for as little as .10/word. Some who write from countries in South Asia or elsewhere will work for even less. Many are native English speakers who write clean-sounding copy in fluent English. Agency copywriters, on the […]