What Are Some of the Biggest Changes in Advertising in the Last Decade?
What Are Some of the Biggest Changes in Advertising in the Last Decade? The last decade has dramatically shifted how businesses advertise their products and services. One of the most significant changes has been the emergence of display advertising services, which allow businesses to reach a wider audience with targeted ads. This type of advertising allows businesses to target specific demographics, interests, and locations, making it more effective than traditional methods.
Display advertising services in Illinois provide valuable data about customer preferences and behaviors that you can use to optimize campaigns for maximum ROI. With these technological advances, businesses can create more impactful campaigns that reach their desired audiences more efficiently. Read on to discover some of the biggest changes in advertising in the last ten years and how they can impact your business.
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Advertisers Can Now Target Specific Audiences On Social Media Platforms
Unlike traditional advertising, where businesses reach their target audience through printed ads, billboards, and TV, advertisers are now embracing social media platforms like Facebook, Twitter, Tik Tok, and Instagram to reach specific audiences. According to Statista, social media advertising has grown by 5.9 per cent in the last decade.
Businesses have now become more active on social media and established a strong online presence. As a result, their target audiences are more aware of their brands. For instance, a business dealing with teen products can target them on Tik Tok and millennials on Twitter through sponsored ads.
Social media platforms allow a business to engage its customers, build meaningful interactions, connect and promote loyalty. As a result, it increases conversions by turning fans into subscribers or customers.
Unlike traditional marketing, Social media advertising is a cost-effective way of reaching your target audience. It works on a pay-per-view, or pay-per-click basis—you only pay for the video or photo ad if a potential client clicks on it. Besides, a business can measure the results, unlike traditional advertising methods. It can then use the results to improve its marketing strategies and increase conversions.
One particular platform that has been a huge game-changer in social media marketing, particularly since COVID-19, has been TikTok. With its TikTok shop playing an important role in how we interact with companies. Users can watch a video where influencers review products and go on to directly purchase whatever is being sold to them. Making the who B-2-C exchange more direct.
Digital Advertising Has Become the Largest Segment of Ad Spending
In the last decades, individuals advertised their products and services in newspapers, TV, and billboards. But that has changed now. Companies now advertise through online platforms like connected TV, blogs, and apps. The companies learn what customers want and create relevant content based on consumer interest.
Individuals are exploiting various digital advertising methods, including Search engine marketing, display advertising, and email marketing.
1. Search Engine Marketing (SEM)
Companies now use Google, Yahoo, Bing, and other search engines to advertise their products and services and drive organic traffic to their websites. Google has a strong online command in the search engine market, with 91.86% of the market share and more than four billion users. Hence, marketing managers must pay attention to it.
Companies are now using two types of search engine marketing: search engine optimization (SEO) and paid advertising. Businesses optimize their websites using relevant keywords, backlinks from authoritative websites and quality content that addresses the audience’s pain points. Besides Search Engine Optimization that brings organic traffic, companies utilize paid searches in sponsored ads to increase visibility in search engines, drive traffic, and increase conversions.
2. Display Advertising
Instead of using printed banners and billboards, entrepreneurs now use online banners containing attractive visuals. They display them on websites to get the attention of their targeted audiences, advertise their products and get potential customers to buy or subscribe to their services.
Display advertising increases brand awareness and visibility in search engines and drives organic traffic to a company’s website. Additionally, you can target specific audiences and create relevant ads to increase the possibility of turning fans into customers. Besides, display advertising is measurable, and you can retarget interested customers.
3. Email Marketing
Although email is one of the oldest means of communication, email marketing has proved to be the most effective way of digital advertising in the last decade. As of 2020, there were four million email users globally. Hence, marketing managers can now reach millions of customers simultaneously, market products or services and drive organic traffic to their websites.
Email marketing has made it easy to create customized content to suit the target audience based on age, sex, location and buying patterns. Additionally, marketing managers can collect valuable feedback to improve their products and services and establish new advertising strategies.
Social Media and Mobile Ads Have Overtaken Traditional TV Advertising
Mobile ads and Social media have changed advertising in the last decade. Social media marketing trends like Tik Tok dances and Instagram and Facebook ads have emerged with the increase in social media users. Brands are shifting to social media advertising since most people prefer shopping online.
Social media ads are more targeting than TV ads that rely on mere luck to reach the intended audience. Introducing new algorithms that track consumer buying behavior and interests makes it easier to display relevant ads likely to appeal to a particular person based on their browsing history and buying patterns.
Sharing and re-sharing of social media ads help reach a wider audience than TV advertisements. Additionally, it builds brand identity and credibility, increasing conversions. Companies are now hiring social media influencers to endorse and market their products and services to their fans and followers, proving to be more effective than traditional advertising.
Since there are more than six billion mobile users globally, mobile advertising has overtaken TV advertisements in effectiveness. Companies can now display banner ads and videos or use apps and sms to market their products and services. Most people are likely to see and click on mobile ads since they are more accessible than Tv ads. Additionally, it’s easy to create personalized content based on consumer browsing history and buying patterns.
Mobile advertising is more effective and can reach a wider audience than TV advertisements. It also provides immediate engagement—potential buyers or subscribers can subscribe by clicking on the ad or ordering products. Consumers can ask questions and give feedback which is important to improve the quality of products and services and increase brand credibility.
Continue Reading: The evolution of advertising
Final Thoughts
The previous ten years have seen a significant transformation in advertising. Marketing managers are adapting to new technology and consumer behavior at a faster rate than ever before. Introducing new algorithms has enabled advertisers to target specific audiences, create relevant content and advertising products or services based on buying patterns and preferences.
Companies are now leveraging search engines like Google to increase conversions by optimizing their websites using relevant keywords, backlinks and relevant backlinks. Additionally, display advertising has increased brands’ online visibility, drive organic traffic to websites, and increased conversions.
If you want to change your advertising strategies and take advantage of the new trends, work with trustworthy display advertising services and take your business to the next level. You can keep up-to-date with all things copywriting and advertising over on our blog.
