How can API-powered copywriting tools enhance efficiency and creativity? As the world of technology moves ever onward, the business of copywriting and freelance writing has become more competitive than ever. This is mainly due to the continual development and AI-powered copywriting. This means that those freelance writers and copywriters who still eschew the likes of ChatGPT need to become even more efficient if they are going to compete and stay in business.
However, in addition to this, the demand for good quality content has increased, not just across blogs and websites – but also across areas such as social media. As a result, there is a real need to be creative and keep topics and information fresh and original. In this struggle to compete with constantly improving AI and the technology that surrounds it, there are API (application programming interfaces) tools. They help freelance writers and copywriters hone their efficiency and improve their creativity. Of course, you do have to know of their existence and what they are to take maximum advantage of them.
How can APIs help?
APIs allow different software applications to communicate with each other, and copywriters can use this to their advantage. For instance, being able to speed up their daily tasks by allowing their chosen writing applications to connect with tools and data sources will reduce research times and limit the amount of backward and forwarding through countless websites to find relevant data.
They can also be used when speaking to clients or when collaborating with other writers on combined projects, as well as in a bid to make their website more user-friendly for customers around the world, therefore providing a far better user experience.
#1 Assist with content generation
It is important to segregate AI from APIs and understand the difference when it comes to content generation. AI (artificial intelligence) can create work of questionable quality for you – which is not what you want. APIs, however, can make writing and editing far more manageable. In turn, this will deliver a superior product to your client.
For instance, allowing Grammarly to connect with your Word or Google Docs can help with spelling errors, typing errors, regional variations ( the difference between American English and UK English, for instance), and grammatical imperfections.
Alongside this, you can also integrate with SEO software to suggest keyword improvements for your piece. This can also help you write meta descriptions and improve readability for search engine ranking and visability.
#2 Collaborate with others
When you are working in teams or talking to various clients, APIs are useful for connecting communication software. This means that you don’t have to use half a dozen different communication devices to speak to your clients, and the same applies when working as part of a team with other writers on larger projects. This software is essential when working with a remote team.
#3 Using APIs on your website
As an online freelance writer or copywriter, you are not limited to working locally but can work with clients globally. This means that you have more scope to expand your business.
However, while you may have a great portfolio, you will know from experience that some client decisions are based solely on pricing.
To provide the most valuable information in this scenario, let your potential customers know exactly how much you are willing to charge for your services. Some may contact you to ask this, but most would look elsewhere without even contacting you for a price if an idea of cost is not listed on your website.
However, to make this decision far easier for them and to catch as many customers as you can, use a JSON-based currency API on your website. This can convert your prices into whatever currency the potential customers use, with up-to-date conversion rates included. As a result, potential customers viewing your website will have access to up-to-date pricing information. Including several cryptocurrencies, which have been used more commonly in recent years.
Armed with this information, you can provide potential clients with everything they require when assessing whether to use your services.
#4 APIs to generate customer invoices
Rather than spending hours bookkeeping and preparing invoices manually, utilize an API to collate your data. This can work alongside software such as Excel. Combining this and your bookkeeping software can help prepare your accounts for tax purposes while limiting the chances of human error and a nasty letter from the taxman.
This can ensure that your customers are correctly invoiced, reducing the time spent on remedial tasks.
So, a few final thoughts
Using APIs in your work as a freelance writer or copywriter makes sense. It is certainly not the same as using AI. APIs allow different software to speak to each other, making your job easier and more efficient. Especially when using tools such as Grammarly and communication software.
However, these tools are essential for gaining new clients. Add an API currency converter to your website. This allows potential customers to view the pricing in their currency. They can then make an informed choice on whether or not to hire your services.
Of course, when you send invoices worldwide, you will want to limit the chances of human error. Investing in an API can help with your invoicing and other financials. An absolute must, under the circumstances.