AI is transforming copywriting. It so happens that we are just at the inception of a tremendous digital edge that lies ahead. If technology currently influences the way we run errands, learn, teach, entertain ourselves or conduct business then imagine what the future holds! Technology is becoming a cornerstone of every field today streaming from medicine, manufacturing, and retail to digital marketing. When we talk of technology we look at different capabilities that are made available by science via robotics, computer systems, machines, and so on.
Most of these facets are powered by technologies like AI and VR or virtual reality. When we focus on the field of digital marketing, AI or artificial intelligence presents an array of possibilities. Apart from enhancing the overall effectiveness of marketing campaigns, AI is becoming widely used in content creation. The latest insights reveal that over 62% of advertising leaders are leveraging AI to address a wide range of challenges including data anomalies and related issues.
AI in copywriting specifically is opening up doors to superior content pieces that can optimize customer experience, and engagement. More so, it is helping marketers attain the best sales or persuade customers to take a particular action.
However, as much as the capabilities of AI in the copywriting field are obvious and expected to increase, many copywriters aren’t versed in how AI can help them out. At this juncture, we’ll explore the different ways AI is transforming copywriting today and what will become normal in the coming times.
5 Ways AI is Transforming Copywriting Today
Some of the fundamental ways AI is transforming copywriting today are;
1. Data Analytics
With the fact that copywriting is a subset of marketing, there is no way we can eliminate its dependence on data. To create copy pieces that can effectively persuade online customers to take the required action, AI is truly important in copywriting.
Artificial intelligence is one of the most impactful innovations in the modern world, and its capabilities are undeniable. Generally, AI tools and systems are incredible sources of data and new customer insights that can help copywriters create optimized sales copies.
Generally, advertising copies are tailored to customer interests. Additionally, AI can be leveraged to analyze massive volumes of data and this can help copywriters find means of explaining products or services in a better way.
2. High-Quality Content
With an overview, there is a clear difference between copywriting and content writing and that is why some copywriters may see no need to utilize AI in their content creation. However, there is no ignoring the fact that any piece of marketing material must be meticulously created with no spelling and grammar mistakes and as well plagiarism-free.
Content writers are highly associated with long-form content and in this case, finding ways to avoid plagiarism, and grammar issues are very important. With the fact that copywriters highly deal with short-form content, they may feel like they can always rely on their skills.
However, with the fact that copywriting is a repetitive task, there are chances of being drained of creativity. Whether it’s product descriptions, PPC ads, or social media ads, there are times when you will have to tap into technologies to empower your material.
AI can help copywriters create error-free content that will enhance the quality of the advertising material and compel the targeted audience. Whether handling multiple projects or not, AI can smoothen the content creation process, allowing copywriters to focus on other more demanding tasks.
3. Natural Language Generation
AI copywriting is powered by natural language generation (NLG) and machine learning. All that a copywriter needs to do is to set parameters or guidelines that the AI tool must follow while creating the content. Although it is called a Natural Language Generation, the fact of the matter is that a computer still lacks the ability to generate natural, written content and so, in many ways, AI is only useful for content farms that produce less-than-average content for the sake of SEO.
AI writing tools like CopyAI, WordTune and InstaText can enhance writing. They can help a content-farm copywriter create more effortlessly performing content that resonates with your audience. These AI tools can create advertising copies depending on the data and customer behaviour analysis. In this way, a digital marketing team can run more effective campaigns.
Also, AI can analyze vast amounts of data and create content in the shortest time possible. However, a copywriter must set time aside to assess the content since AI copywriting is also associated with its drawbacks. Among them is the fact that the content will not be 100% original and another is that the content may lack the emotional trait.
The aspect of machine learning and natural language generation allow AI tools to automatically generate sales or advertising content. Whether it’s creating new content or making revisions, AI software simplifies tasks helping copywriters to save time.
Leveraging AI tools can also enhance productivity as there will be more to accomplish in the shortest amount of time. For copywriters who create many copies of marketing materials, AI can highly reduce burnout and frustration that come with tight schedules.
This is the age of content personalisation and apart from helping businesses attain incredible results, customers love personalized interactions too. Over 90% of modern shoppers prefer personalization and findings indicate that these engagements are 15% more likely to end in a purchase.
However, for hyper-targeted content, marketers, and copywriters can consider AI. AI can be leveraged in personalizing Google ads, emails, and website pop-up ads. Currently, personalized content is key to winning a customer’s heart in the modern world. Common examples are Netflix and Amazon which leverage AI to push personalized ads to customers.
On the other hand, AI can also be used to push products and services in front of the right eye. Personalized product recommendations can lay a platform for meeting a range of marketing KPIs which directly reflect the performance of a marketing campaign.
Content creation isn’t a walkover and even with passion, the process can become daunting. With the fact that there is a lot of information on the internet, it can become difficult to create and publish content that can persuade customers to take the necessary action. However, with the available technologies like AI, marketers can attain a breathing space knowing that their efforts can be optimized to achieve the intended results.
AI technology advances every now and then and it will become smarter, eliminating the drawbacks that are associated with it currently. Therefore, if you’re a copywriter who wants to enhance the quality of advertising materials, AI might be the answer. Its use is becoming prevalent across the globe and can surely help you out.
Continue Reading: Impactful Copywriting – Who Does It Better, Humans or AI?