How to Craft a Winning Video Content Strategy for Copywriters to Drive Traffic and Boost Sales

Today, video content accounts for more than 82% of online traffic. Therefore, video content is no longer a luxury. After all, “marketing is not anymore about the stuff that you make, rather the stories you tell.” – Seth Godin, author.

You might be a freelancer or a small business. Video content strategy is indispensable for you. Throughout all digital platforms, the consumption of video content is on the rise. Hence, a crucial video content strategy is imminent.

Let’s take a deep dive to understand the prime components of an effective video content strategy. To note the success of your strategy, mark the rise in traffic. However, the sales ratio is the thing that matters. When your call-to-impression rate improves, you’ll know your video content strategy is a hit!

Why Video Content is Key for Copywriters

A recent Mirasee survey sounds at 43% of the marketers usually like branded video content. A clear indication to immediately ask your copywriters to create engaging video content scripts. It may be an explainer video, promotional content or online training materials. A good video content strategy is key to all.  But what’s the key to making it effective?

First thing, have a robust SEO strategy for your content. Then make sure that the content aligns with your business objectives and the target personas.

Does it mean blogs and website copies are outdated? Well, no. However, the whole content strategy is going through transition. Traditional blogs are synced to video content thumbnails. Website copies have embedded content marketing links. The end note is that visuals have become invincible. But there is a key thing to watch out for here.

Visuals don’t refer to slide shows or collages. Copywriters must take a keynote of this. You must create organic visuals to tell a story and communicate emotions.

Which Video Content Stands Out?

Text wrapped videos are a killer. When the audience is sure about the authority of the video content, they will feel more connected to it. It is also a strategy that reputed reporting agencies used to keep their visitors hooked to the page longer. It also helps them to create more impressions of their website through the same page. The more their visitors redirect to other pages of the website, the better it is for the site’s health.

Secondly, demonstrate one-on-one communication scripts through your videos. Copywriters must take care of the SEO parameters here. Your transcript can incorporate long and short-tail keywords to make your video content stand out. At the same time take the help of paragraphs to explain the jargon that you are using to uplift your video quality.

Thirdly, avoid a tacky video posting strategy. Check competitor sites to note the video posting frequency. It is best to have your video thrive on social media sites like YouTube, Instagram, TikTok, and Facebook. These are the top names on the list.

A reader recently asked me- why don’t blogs have the same credibility as video content? I know it is a question that a natural copywriter would surely ask. Well, remember what Michael Little said- “The play button is the most compelling call to action on the Internet today.”

How Does Video Content Strategy Help Freelancers Grow?

A strong video content strategy provides multiple advantages for copywriters looking to grow their brand and attract more clients.

1. Expanded Service Offerings

Freelancers with unique storytelling and content narration styles are high in demand. Can you write a crisp and compelling script? Video content freelancing is for you.

The more skills you add to your silo, the higher your demand. Once you create a pipeline of genuine clients, your network will flourish in no time.

2. Increased Visibility & SEO Ranking

It’s already quite common knowledge that videos rank higher than text in search engine queries. Google and other search engines like Bing, for example, prioritize video content.

Having videos inside your blog post or on your website will improve your ranking and, subsequently, the chances of customers finding you.

3. Higher Engagement & Social Shares

Video content is more likely to be shared on social media than text-based content, increasing organic reach and brand awareness. That’s because videos are easily consumable, making them ideal for social media platforms and virality.

4. Better Client Conversions

People are more likely to buy from someone they see and hear rather than just read about. We always double-check reviews and look for product demos, don’t we? Video allows you to demonstrate your expertise compellingly and persuasively.

5. Repurposing Content Across Platforms

One video can be turned into multiple assets—a blog post, an Instagram clip, a LinkedIn post, or even a podcast.

Tools and Resources for Video Creation

You don’t need expensive gear or complex software to start producing videos. You can’t imagine the amount of video content you can create with just a smartphone.

The magic lies in leveraging your existing skills and adapting them to a new medium. You don’t need a good pen, you need good ideas Similarly, you don’t need a fancy camera, but your creativity and skills matter.

Stock footage websites help a lot if you need additional images, video clips, or audio to tell your story. If you need music and sound effects to enhance your video, there are plenty of royalty-free options available.

As for the tools, you can create professional video content with any intuitive Windows or Mac video editor (or, considered by some even better, mobile apps). Editing matters; a good editor streamlines your workflow and turns anything you shoot into what you envisioned.

How to Create Engaging Video Content

Every video content is unique. Today, social media is filled with copied videos. But the original video stands out like nothing else.

The click-to-share ratio of original videos is also the highest. So, you need a defining video content strategy to create original and unique video content continuously. Here are the steps to that.

Step 1: Define Your Video Content Strategy

Begin with setting the skeleton for your video. It is mainly built with the customer’s pain points. Firstly, find a few motives as to why customers would come to your brand.

Remember, your video’s intent must reflect the content objective. At the end of the video if you feel your content needs better highlighting, use the MAC video editor.

Secondly, you need a real audience segment if you are targeting actual customer pain points. Thirdly, you need the right video format. If you are creating a video on thought leadership, you must create a content niche pipeline. Create a supporting long-form video for every 5 to 10 “1-minute video”.

Do the same if you are building a network of content for beginners training on company culture or making case studies. Most importantly, create short-form content for every content niche and marketing plan.

Today, there are no alternatives to social media clips. You may also make short sales and promotional videos more organically. That’s where the credit of a genius copywriter lies!

Finally, post your videos in the right slot to get maximum returns. The safest would be choosing the most lucrative social media channels. In a breath, you can post your videos on YouTube and Instagram. LinkedIn is also a good source, if you are dealing with B2B clients.

Pro Tip: Repurpose content—turn a blog post into a video script and vice versa.

Step 2: Write Engaging Video Scripts

To build an effective video content strategy, you need fundamentals like the P A S framework. It is an acronym for Problem, Agitate, Solution.

The problem refers to the pain-points, we were talking about. For example, customers prefer visiting websites via social media links mainly. So, your organic website visitor count is depreciating. It is a pain point you might be willing to address.

Secondly, agitate refers to making your video relatable. The editing quality hardly matters here if your content has no potential. Lastly, the solution refers to offering a unique answer or solution that customers are looking for.

As a freelancer you will be generally dealing with B2B clients. On that note a prime example can be the key points that show how your unique copies can help the clients boost their sales by 40%.

The framework is essential. However, the video quality also matters. As discussed before, keep the video crisp and conversational. Remember, the audience refers to engaging content which appeals to them.

So, use punchy sentences which are cordial and witty. For example- “Stand on the shoulder of giants.” A sentence with an abstract meaning used to communicate a potential message on the internet.

You can use hooks like these in the beginning 5 seconds of your video. For example, “You might be having a tough time, in retaining your repeating clients. I bet you are making any one of these 5 common mistakes. Keep watching the video to know more.”

The final touch- and your video with a strong CTA.

Every video should drive an action like:

• Subscribe for more content

• Download a free resource

• Visit your website

• Follow you on social media

Step 3: Record & Edit Videos with Ease

When you use leading software, video editing is easier than ever. However, experts rely on these quick hacks while editing videos-

• Use visuals to complement your message, not distract from it.

• Keep the editing tight and smooth – cut out any long pauses or awkward transitions.

• Consider adding background music or sound effects to enhance the overall experience.

• Experiment with different shots and angles for a more dynamic video.

• Remember to add captions for accessibility and better engagement on social media platforms.

• Use transitions and overlays to make your video more visually appealing.

• Don’t be afraid to re-record parts of your video if needed – strive for perfection (or close to it)!

Step 4: Optimize & Promote Your Videos

Are you a regular copywriter, following blog writing standards only? Wake up. You need the highest SEO standards to help your videos rank as well.

Similar to blogs, video titles, thumbnails and descriptions also need primary and secondary keywords. The visual appeal of thumbnails also matters. Use text in pictures and animations/unique color combinations to highlight your thumbnail text. You may use SEO optimized hashtags for better discoverability as well.

Use other content with better reach to help the crawler find your video. Embed links of other X, Instagram, or other platform videos in your video thumbnail. You may also refer to snapshots from other popular videos on the same platform.

For evidence, use a controversial YouTube video screenshot on your video. Lastly, optimize your video for multiple blood forms. For example, take a part of your video and convert it into relevant GIFs that you can post on X.

You can also track the following metrics, on popular social media platforms for better reach:

• Watch time

• Engagement rate

• CTR

• Lead conversions

Refine your video marketing strategy based on what works best. Here are some examples of documentaries that might interest you (they also are great for learning marketing techniques!)

Create a killer video content strategy.

Other than careful planning and creativity streak, you must focus on your audience. Define your objectives keeping them in mind. Also create your content on leading platforms where you will be exposed to the right target audience segment.

A robust video content strategy is much more than this. However, it is the basic lead to making better video content. Convert your copies as a freelancer into a powerful tool to help any brand improve its visibility and build audience trust.

On that note, create your portfolio of successful case studies. Create unique strategies that allow you to drive sales. Start creating and analyzing daily. Watch your client brand grow like never before!