Posts

advertising-past-present-fture-copywriter-collective

Advertising: Past, present and future

Here's a really interesting slide show called Advertising: Past, present and future. It does what it says on the tin really. There are some great examples of classic ads and it gives a new perspective on how things have changed - and continue…
king-of-copywriter-collective

What kind of copywriter are you?

Whether you work freelance or for an agency, there are several different guises that we copywriters come in. 1. Business to consumer (b-to-c) copywriter This kind of copywriter is the type you’d see in movies, the wild and wacky guy (invariably…
writing-radio-commercials-copywriter-collective

Top 10 tips for writing radio commercials

Writing radio commercials can make a refreshing change to the copywriter’s routine. With no pictures to help you get your message across you have to think in a slightly different way but the creative opportunities this opens up can make the…
cool-ambient-media-executions-copywriter-collective

5 really cool ambient media executions

Seen as a non-traditional method of advertising, ambient media gets attention and it is extremely versatile. The term “Ambient Media” became commonly used in the advertising industry around 1999 when it was first coined. It is used as…
branding-terms-made-simple-copywriter-collective

Branding terms made simple

Brand When you say ‘brand’ most people think immediately of a logo: Ferrari, Gucci, Levi’s, Mars or whatever. But in reality a brand is much more than its logo. A brand is what you feel about a company and its products: speed, luxury,…
favourite-brand-not-in-shop-copywriter-collective

My favourite brand – and why you’ll not find it in a shop

For years, I have spent my time researching which type of ‘brand’ is right for me – for everything I buy. From clothes to food to music to video games, everything I love in my life is dictated by some form of brand. If I want to buy…
miriam-english-copywriting-amsterdam-copywriter-collective

Miriam Freelance Copywriter

Freelance copywriters – they’re everywhere. Or so the internet would have you believe. But there’s a world of difference between people willing to string a few sentences together for money and those whose writing is the product of a whole…
branding-advice-clients-copywriter-collective

Secret branding advice they don’t teach in business school

While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it. As you advertise and interact with customers, you are creating an understanding…
advertising-sucks-copywriter-collective

Why advertising sucks

Let’s face it. Advertising sucks. Although it’s difficult for me to face up to the fact that I’ve wasted the last twenty years of my life I have finally come to this very sorry realisation. At best it’s completely superficial while…
boom-years-copywriters-financial-crisis-copywriter-collective

The financial crisis. Threat or opportunity for freelance copywriters?

There’s no way of getting around it, we are living in tough times. The recession has taken its toll on every working individual over the last few years. Apparently times are changing and the average freelancer is lucky to keep his or her head…

Portfolio Items

Jessica American Copywriter Stuttgart Copywriter Collective

Jessica – American Copywriter – Stuttgart

Top Industry: Medical Languages: English Location: UK
Alex English Copywriter

Alex – English copywriter – London

Top Industry: Automotive Languages: English, Dutch Location: Amsterdam, NL