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freelance-copywriting-make-happy-copywriter-collective

Freelance copywriting: does it make you happy?

It seems like the dream, doesn’t it? Quitting your day job to write full time? What could be better than that? Well, for one thing, a regular, guaranteed pay check. But you get to employ your skills, while sitting at home, in your pyjamas.…
ad-passion-copywriter-collective

Ad passion

Do you know that feeling, when you bite into your favourite dessert… it's delicious, exciting, sweet, rewarding, it makes you feel better and you just want more of it? Well, that's how I feel when I think, talk or write about advertising... Who…
get-started-freelance-copywriter-collective

How to get started as a freelance copywriter

What does it take to be a successful freelance copywriter? Apart from talent which you’re either born with or not, there are one or two things you can do for yourself. Here are five things that'll help you get started as a freelance copywriter 1.…
write-press-release-copywriter-collective

How to write a press release

Some writers groan a bit when faced with a press release to write. Is this what I got into copywriting for? Shouldn’t I be away on a Tahitian island doing a photoshoot for some ad what I wrote? Welcome to the real world! Press releases are…
creative-brief-copywriter-collective

Why the creative brief is so important

Sir Winston Churchill famously insisted that his generals summarize their reports using no more than a single side of paper. He’d have made a good account manager. While weeks and weeks of research might go into a creative brief there’s…
fiverr-easy-access-seo-optimisation-copywriter-collective

Fiverr.com gives everyone easy access to SEO optimisation

If you haven’t seen the Fiverr.com website before, go now. It’s one of those brilliantly simple internet ideas that has taken off big time. There are millions of users offering their services for $5 a pop. There are all sorts of weird and…
future-freelancing-creatives-freelancers-copywriter-collective

The future of freelancing: Will all creatives be freelancers soon?

'Freelancing' is no longer an euphemism for being out of work. In the States, where the economic situation is on the up, freelancers are an important force in the success of agencies pitching for new clients or realizing big projects. So, what…
internet-marketing-fallacy-copywriter-collective

Internet marketing is a fallacy

Does internet marketing work for freelance creatives? The internet as a tool for new business is a fallacy. It's still in its infancy so it's making all the claims that advertising did when it started. That it can turn you into a success overnight.…
freelance-invoicing-copywriter-collective

How to invoice as a freelancer: Example invoice

How to invoice as a freelancer is one of the most common - and one of the most important - questions every new freelance copywriter asks. And rightly so. It's probably the most important piece of copy you will ever write as a copywriter! It's…
charity-work-copywriter-collective

Round-table discussion or charity work

Dear freelancers, we have narrowed our anniversary celebration ideas down to two... we could do one or both depending on you. What are your thoughts? Would you participate in either? OPTION A: Round-table discussion  Fraser suggested a…
in-new-freelancers-copywriter-collective

10 years with the best English copywriters

The Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative…
in-new-freelancers-copywriter-collective

New freelancers join

New freelancers join: Here are the new freelancers to have joined The Collective in June. Bas van der Paardt – Dutch Art Director With 21 international awards and two creative directorships under his belt, Bas is an experienced pair of…