Awarded in film and advertising. Twenty years experience writing powerful headlines, crafting copy and devising innovative campaigns, both in digital and traditional media. Please get in touch to more examples of my digital, social and long copy.
Alex’s Copywriter Portfolio
Industries & Clients
Automotive
BMW, MINI, Mercedes, Volvo, Alfa Romeo, Nissan
Beauty/Cosmetics/Perfume
Oil of Olay
Durable Goods
LG handsets and air conditioners, Grohe, Goertz footwear
Electronics
Sony Ericsson
Energy/Fuel
RWE, Shell
Entertainment
Channel 5, Sat 1
Event organisation Fashion
Benetton, Witty Knitters, Rodenstock
Financial
Boston Consulting Group, Sparkasse Bank, Daimler Chrysler Bank
FMCG, non food
Energiser, Dove, Comfort, B&H, Raw Tobacco, Davidoff
Food and Drink
Mars Bar, Jamesons Whisky, Coke, Sukrin, Dr Oetker, Jim Beam, Rubicom, Afri Cola, Kelloggs Special K, Positive Food Company
Government Healthcare
NHS
Home and Garden
Huelsta
Industry/Chemical
RWE
IT / Telecoms
Orange, T-Mobile, Speed Systems
Leisure
NIKE, Adidas
Luxury goods
Witty Knitters, Mercedes, BMW
Media
Sat 1, Virgin Media, MTV, Wirschafts Woche magazine
Non-Profit
British Heart Foundation, Greenpeace
Property / Construction
Volvo Construction Equipment
Recruitment
Allianz, Boston Consulting BGroup
Retail
IKEA, Hallmark books
Services
Sixt car rental, Confused.com, lastminute.com, DHL
Transport
EuroNCAP, Singapore Airlines
Other
Cannes Chimera brief 2013. Other proactive ideas, (Benetton, Adidas, ‘Pass the Blame’)
Awards
Best Short Film, Greenwich Film Festival, for “Grandpa”.
Best Short Film, Berlin Film Festival, for “Grandpa”.
Best Short Film, Villeurbanne Film Festival “Grandpa”.
Golden Boot Award, Portobello Film Festival for “Grandpa”.
Silver, Art Director’s Club, for Afri Cola radio ads.
Bronze, Art Director’s Club, for BMW world map press ad.
Gold, Das Plakart, for Sixt Car Hire poster.
Gold, Ramses Radio Award, for Afri Cola radio ads.
Best Radio ad, ARD radio award, for Afri Cola radio ads.
Bronze, Art Director’s Club, for Sixt rent-a-car “Arabic” poster.
Discipline(s)
English copywriter
Conceptual copywriter
Art director
Agencies as a freelancer
Jung von Matt, Serviceplan, BBH International, Noah London, HHCL London, Iris London, Springer & Jacoby Hamburg, Masius, BBDO Proximity, VCCP, Elevenfifteen, Publicis Chemistry, Sapient Nitro, Mobile5, The Design Group, Kemper Trautmann, Scholz & Friends, The Team London, Geometry Global, Thjnk Berlin, Copywriter Collective, Heimat, Freedman International and others.
Agencies as an employee
Jung von Matt1998, TBWA G1 Paris 2005, KKLD Berlin/NYC 2010
Media types
Annual reports Ambient Outdoor
B2B communications
Brand/Corporate identity
Brand Names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications Logos
Newsletters
Packaging
Point of sale
Presentations
Press Releases
Print/Post Ads
Radio Scripts
TV/Video
Sales/ Corporate Brochures Slogans
TV/ Video Scripts Web Pages/ Websites
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