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Picture this: An old friend you have not seen in many years invites you over to his house for a dinner party. It is in the swankiest part of town. A valet wearing a red tie takes your keys upon arrival. You walk through the front doors that are twice the height of any reasonable […]
It’s easy to find advice on how long copy should be. It’s hard to find specific advice on how long copy should be. You’ll see things like: It’s OK for it to be long, but not too long. The more expensive the product, the longer it should be. Well, it depends. And you know what? […]
Did you know that some great writers like Fitzgerald and Joseph Heller were copywriters before they became famous novelists? Storytelling and writing to sell have much more in common than you might think. Not every good storyteller makes a good copywriter, but every good copywriter should be a good storyteller too. Use the storytelling techniques […]
Summary: Using specifics in your marketing messages helps you connect with your wellness prospects, build credibility, and generate greater response rates. Google and other search engines love relevancy. They use it to rank web pages and website copy. In fact, many SEO experts agree that relevancy is the easy part in understanding how you rank […]
Three years ago today, I walked away from a reasonably-well paid mid-senior management role into the unknown. For years, I had spoken about going freelance, but had never worked up the courage. Working for someone else was my comfort zone, and it was nice to know I would receive a paycheck every week. As I climbed the […]
Last week I published my most successful blog post to date. By successful I mean it was the most engaged post I’ve had in a while. It has 50 comments and counting, it received the most number of page views on a single day of any post I’ve written, the average time on site is […]
Want to sound like every other copywriter the next time you talk to a prospective client? Ask the same questions every other copywriter asks. “Who’s your target audience?” “What’s your USP (Unique Selling Proposition)?” “Who’s your competition? What do you do better than them? What do they do better than you?” “What’s worked for you […]
The idea of a working vacation may sound like a starry-eyed dream full of sand encrusted keyboards, but for a Freelance Copywriter with a passion for travelling, here are five reasons why it’s SO possible. Firstly, I’m not going to apologise for going quiet these past few months, because this time I really do have […]
More and more busy working mums are saying goodbye to the restrictions of a full time or flexible job, and hello to the freedom of freelancing. But how have they done it? And exactly how can you go from paid employment with one boss, to a contacts book full of regular freelance clients? If you […]
I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks. The world’s most over-used punctuation mark has a lot to answer for. In a fraction of a second, it has the power to turn […]
Sometimes we can’t help ourselves. Even if we have no interest in the subject, we find ourselves clicking irresistible links. But what is it that makes headlines from sites like Buzzfeed so compelling? Unless you spend your whole time online on Pinterest and YouTube, chances are you’ll have noticed a big change in the way […]
If you were to ask five different people what the fundamentals of social media were, you’d probably get five different answers. In fact, I asked an entire group of SteamFeed authors and got 9 different answers! Most of those answers fit into one of the five categories we’re going to go over in this post: Content, Community, […]