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Copywriter of the week : Boy

Where were you based before Amsterdam? At age 21, freshly graduated from event management, I literally had no idea what to do. But I was damn sure of two things. I was not going to work in event management and I hated the idea of being in an office for 40 hours. So when a […]

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10 Questions you should ask yourself before becoming a freelancer

Freelancer – the clue is in the name. The feeling of freedom from having an employer; no structured hours, unlimited income, working for yourself. Sounds absolutely perfect doesn’t it? So many people think, ‘I can do this for myself’, ‘I should be working for myself’, ‘I could earn more money if I worked from home’. Absolutely, […]

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5 simple, yet highly effective logo designs for inspiration

Today, businesses depend on strategies that guarantee effective communication and engagement with their potential clients. Among these strategies is the use of visual tools such as logos, which effectively communicates the company’s brand, and engages and interacts with the target audience. A logo is the most excellent representation of any brand or business- it serves […]

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Essential writing tips you need to know before you start a blog

Do you want to be the next J.K. Rowling? If you have a passion for writing, then your answer is probably yes. However, in today’s age of technology, more and more writers are turning towards a much more accessible and cost-effective medium – Blogging! Writing a blog is much different than composing a Pulitzer Prize-winning […]

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Five creative tips that will make you a kick-ass writer

Less than five years ago, creating copy was more about rewriting content from competitors. Now, the stakes are much higher, the competition is even tougher and the noise from the internet is deafening. Now more than ever, websites are looking for consumer-friendly content that is innovative and compelling. Such writing is difficult. Just try to […]