Hello, I’m Jesper, Danish copywriter

I’m Danish and I live in Copenhagen, Denmark

I’m a freelance copywriter in Denmark, journalist and instructional designer with a broad experience in concept development and writing for multiple media (in both Danish and English). I also specialize in instructional design and development of storyboards for e-learning and blended learning. My specialties are: Copywriting, SEO copywriting, web writing, web film, podcasts, corporate film, TV commercials, direct marketing, PR, e-learning and blended learning.

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Other Languages

English

Industries & Clients

Automotive
Hyundai, KIA, Falck Euro Service, Høyer Autodele, AutoMester

Beauty/Cosmetics/Perfume
Henkel Schwartzkopf

Durable Goods
Gram, Voss-Electrolux, Everton-Gruppen, Smith & Co.

Electronics
Riegens, Schneider Electronics, Siemens, Solar Danmark, Telemecanique, JO JO Cable Reels, JOPEL Belysning

Energy/Fuel
Shell, LM Wind Power, Syd Energi, Fjernvarme Fyn, Energi Fyn

Entertainment
IMAX, Hansa Park

Event organisation
Eurocamp, Papuga Rejser, Odense Congress Center

Fashion
Eurostyle Magazine, Henkel Schwartzkopf, Silhouette

Financial
Dankort (NETS), Danica Pension, Midtbank, Amtssparekassen Fyn

FMCG, non food
BabySam, Bog&idé, CLICK, VARTA

Food and Drink
Freja Jacobs Suchard, Hjem-Is, Arla Foods, Peter Larsen Kaffe, Popz Danmark, Royal Greenland, Sanovo Foods, Tholstrup Cheece, Tulip, Tørsleffs

Government
Danida, Danish Business Authority, Region Zealand, Region of Southern Denmark, The City of Copenhagen, The City of Odense

Healthcare
Medico Trust, Trouw Nutrition Denmark

Home and Garden
Danske Ejendomsmæglere, JOTUN, PLUM, Colorama, Nordisk Tekstil, Farstrup A/S, MH Stålmøbler, Møbel+Interiør Brancheforeningen

Industry/Chemical
The Maersk Group Shell, Kemira, Aluminium Danmark, APV, Plus Pack, Haustrup Ekco

IT/Telecoms
ALSO, EG A/S, OKI, Siemens Danmark, TDC, SoftwareOne, Adwiza, AlfaPeople

Leisure
Intersport, Fri Bikeshop,Papuga Rejser, Eurocamp, DGI, DHF

Luxury goods
Tempur, Eurostyle Magazine

Media
DR, TV2, TV2 FYN, TVropa, Eurostyle Magazine, ALT om Net

Non-Profit
ActionAid Denmark (Mellemfolkeligt Samvirke), Danida, Odense Lokal-TV

Property/Construction
Kemp & Lauritzen, NCC Roads, Hans Jørgensen & Søn

Recruitment
Danvikar, Dansk Ejendomsmæglerforening, EG A/S, Høyer Autodele

Retail
KVICKLY, Høyer Autodele, BabySam, Fri Bikeshop

Services
Danske Ejendomsmæglere, Danske DS Certificering, Pressens Fællesindkøb

Transport
Danske Fragtmænd, A-Post, Pakke-Trans, Bdr. JensenMøbeltransport, Syltfaehre.de

Agencies as a freelancer

JEL Kommunikation, 1992 – Present Eurostyle Magazine, senior copywriter and journalist 2006-2009 KeyPoint – Journalistic Conference Service, journalist and partner 2005-2009ADtention, Andersen & Blæsbjerg Reklamebureau, Effective Learning, External Marketing, Green & Jacobsen, MarketingPartner, Masters, Vestergaard & Co…

Agencies as an employee

Andersen & Blæsbjerg Reklamebureau, senior copywriter 1989-92 MPI Reklame, copywriter 1988-1989

Awards

Media types

Annual reports, Articles, Brochures, Direct mail, Internal communications, Magazines, Newsletters, Point of sale, Presentations, Press releases, Print ads, TV commercials, Slogans, Websites

Over the past 15+ years I have written for all sizes and types of businesses in most industries. IT, environment, energy, transport and construction fills however extra in my portfolio. In recent years I have created the concept and script for corporate films and e-learning for The Maersk Group, delivered web content to LM Wind Power, run PR for Kemp & Lauritzen and written newsletters for NCC Roads, Grenke etc. As a Copenhagen copywriter, I deliver top-notch copy that blends in perfectly with your marketing and promotional strategies whether it is online or offline. As instructional designer I’m known for my innovative and effective ways to capture and catalog subject matter expert knowledge and use case scenarios to radically improve e-learning design. My storyboards as a Danish copywriter are proven to accelerate learning comprehension, certify student competencies and reduce the time and expense of the overall e-learning solution.

BOOK ME

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