I’m a freelance copywriter in Denmark, journalist and instructional designer with broad experience in concept development and writing for multiple media (in both Danish and English). I also specialize in instructional design and development of storyboards for e-learning and blended learning. My specialities are: Copywriting, SEO copywriting, web writing, web film, podcasts, corporate film, TV commercials, direct marketing, PR, e-learning and blended learning.
Jesper’s Copywriter Portfolio
Industries & Clients
Automotive
Hyundai, KIA, Falck Euro Service, Høyer Autodele, AutoMester
Beauty/Cosmetics/Perfume
Henkel Schwartzkopf
Durable Goods
Gram, Voss-Electrolux, Everton-Gruppen, Smith & Co.
Electronics
Riegens, Schneider Electronics, Siemens, Solar Danmark, Telemecanique, JO JO Cable Reels, JOPEL Belysning
Energy/Fuel
Shell, LM Wind Power, Syd Energi, Fjernvarme Fyn, Energi Fyn
Entertainment
IMAX, Hansa Park
Event organisation
Eurocamp, Papuga Rejser, Odense Congress Center
Fashion
Eurostyle Magazine, Henkel Schwartzkopf, Silhouette
Financial
Dankort (NETS), Danica Pension, Midtbank, Amtssparekassen Fyn
FMCG, non food
BabySam, Bog&idé, CLICK, VARTA
Food and Drink
Freja Jacobs Suchard, Hjem-Is, Arla Foods, Peter Larsen Kaffe, Popz Danmark, Royal Greenland, Sanovo Foods, Tholstrup Cheece, Tulip, Tørsleffs
Government
Danida, Danish Business Authority, Region Zealand, Region of Southern Denmark, The City of Copenhagen, The City of Odense
Healthcare
Medico Trust, Trouw Nutrition Denmark
Home and Garden
Danske Ejendomsmæglere, JOTUN, PLUM, Colorama, Nordisk Tekstil, Farstrup A/S, MH Stålmøbler, Møbel+Interiør Brancheforeningen
Industry/Chemical
The Maersk Group Shell, Kemira, Aluminium Danmark, APV, Plus Pack, Haustrup Ekco
IT/Telecoms
ALSO, EG A/S, OKI, Siemens Danmark, TDC, SoftwareOne, Adwiza, AlfaPeople
Leisure
Intersport, Fri Bikeshop,Papuga Rejser, Eurocamp, DGI, DHF
Luxury goods
Tempur, Eurostyle Magazine
Media
DR, TV2, TV2 FYN, TVropa, Eurostyle Magazine, ALT om Net
Non-Profit
ActionAid Denmark (Mellemfolkeligt Samvirke), Danida, Odense Lokal-TV
Property/Construction
Kemp & Lauritzen, NCC Roads, Hans Jørgensen & Søn
Recruitment
Danvikar, Dansk Ejendomsmæglerforening, EG A/S, Høyer Autodele
Retail
KVICKLY, Høyer Autodele, BabySam, Fri Bikeshop
Services
Danske Ejendomsmæglere, Danske DS Certificering, Pressens Fællesindkøb
Transport
Danske Fragtmænd, A-Post, Pakke-Trans, Bdr. JensenMøbeltransport, Syltfaehre.de
Agencies as a freelancer
JEL Kommunikation, 1992 – Present Eurostyle Magazine, senior copywriter and journalist 2006-2009 KeyPoint – Journalistic Conference Service, journalist and partner 2005-2009 ADtention, Andersen & Blæsbjerg Reklamebureau, Effective Learning, External Marketing, Green & Jacobsen, MarketingPartner, Masters, Vestergaard & Co…
Agencies as an employee
Andersen & Blæsbjerg Reklamebureau, senior copywriter 1989-92 MPI Reklame, copywriter 1988-1989
Media types
Annual reports, Articles, Brochures, Direct mail, Internal communications, Magazines, Newsletters, Point of sale, Presentations, Press releases, Print ads, TV commercials, Slogans, Websites
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