If you are not happy with the results below please do another search
You know it’s important to fall in love with your customer. Or perhaps you don’t. There’s an unfortunate trend in some larger organizations to focus on process and methodologies almost to the exclusion of focusing on the customer. This is a bad idea. There will always be a need for more efficient systems but a […]
Just last week, I was looking for something to occupy my mind while I waited for dinner to cook. As the spuds boiled away in their lightly salted, bubbling bath, I reached for a nearby book – Andy Maslen’s 100 Great Copywriting Ideas from Leading Companies Around the World. It’s the kind of reference book […]
In business, we all experience times of lack and of plenty. When you find yourself looking for a new project because nothing is on your horizon the solution may be as simple as looking internally rather than externally. We all have heard the stats of differences in the cost of retaining vs. obtaining new customers […]
Sales-focused website content is only relevant to customers during that tiny, tiny window when they are actually buying what you sell. To get them to engage with you the rest of the time requires an objective understanding of what really motivates them. Some traps are easy to fall into. Perhaps the easiest, in marketing terms, […]
Copywriting is a combination of art and science that takes years to master – and even then, good copywriters are always learning. But sometimes there isn’t time to have a copywriter create your words, or even review what you’ve written. That’s where these tips come in. This collection of ideas will help you write clearer, […]
We have a winner of our “Tell us a story” competition. Congratulations to Jessica Lohmann with her winning entry: Upon landing in Frankfurt, 7416 kilometers away from ‘home’, I felt nauseous because my life as I knew it was about to change. A huge thank you to all who took the time to enter and […]
One of the most common mistakes made by marketing strategists is an overriding focus on product features in their advertising messages. Strange as it may seem, it’s not really your “product”, the prospect is after. What your prospect is really seeking is a solution to a problem or a means of satisfying an immediate want […]
“Success usually comes to those who are too busy to be looking for it.” –Henry David Thoreau Establish Yourself as a Specialist. Establishing yourself as a specialist in your field commands a lot more respect. You will become the person to turn to when expertise is required in your field. You will attract a higher quality […]
If you’re a freelance copywriter who feels like you’re EARNING PLENTY, who’s NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your clients—then get back to work and stop reading this post. Because you already know and do the things […]
Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway. Let’s start by being clear: there’s only so much you can achieve by just tinkering at the content on your site. Recent studies have shown […]
Because why not have it all? ;-) The first rule of writing marketing copy and content is to speak to your customers’ or clients’ needs instead of your own. Instead of focusing your copy on your product or service – what it does, what it’s made of, its super-cool bells and whistles – focus on what […]
Years ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by mail. In the book How I Learned The Secrets Of Success In Advertising by Guy Lynn Sumner, a story was told about an apple-growing season that nearly ruined him. Violent hailstorms bombarded his apple trees […]