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One of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases your chances of it being effective. It makes sense, doesn’t it? While this is a great rule most of the time, there are some exceptions. There are moments when your […]
You adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words). 1. Emotionally engage To engage your reader, focus on their situation and relate to them on a personal level. Hello […]
Small businesses need to market to their audience effectively—period! In the days before social media and the internet, companies spent huge sums on visual ad campaigns that involved billboards, painted signs and posters, TV and magazine ads, and eventually commercials. Nowadays, this type of marketing is not only old-fashioned and expensive but becoming irrelevant, too. […]
As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too, like eliminating your commute and freeing you from the distractions of co-workers and shared office […]
Thumb through most hotel advertisements and you’ll see attractive photos of beds, polished sinks and beautiful swimming pools under starlight. These are good for grabbing readers’ attention, but in the end, the text will really make the sale. Try all you like, but in the world of hotel marketing, pictures just aren’t enough. All good […]
Even a novice will be able to create professional copy within hours by following these 7 Golden Rules! Some might call it copywriting, some might call it content writing, but whether you’re writing for a leaflet, advert, press-release, or for the internet – and whether your copy needs to be written to provide information, or […]
One of the easiest ways to gain expert status – at no cost – is to have your own byline. A published article promotes your expertise, your products, and your services. And blogging (writing articles) is one of the best ways to drive traffic to your Web site. Now you may be thinking two things: […]
Who is the real person behind the entrepreneur, the professional, the expert that you are? When you talk about how you came to be where you are today, you open the door to connect on an emotional level. When you share how you overcame obstacles, you create credibility. When you reveal your journey, others can […]
I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer. What exactly has this got to do with marketing? It is this: I, a real ale lover who hates mass-produced lager, walked into a pub a few […]
In business, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions. No one else. When we are just starting out, I think one of the hardest decision to make is the decision on customers. Do we take […]
So you’re already running a small, independent business. Or you’re kicking off a thrilling new entrepreneurial venture. Sticking it to the man. Telling your old bosses to get stuffed. Standing on a rooftop with arms outstretched screaming “Screw you, world! I’ll make my own damned success!” Alright, maybe it’s a bus stop rather than a rooftop, but […]
Something that’s happened to us all – the case of the angry customer!Wherever we work, whatever we do, we’ll all eventually find ourselves face-to-face in that awkward situation in the workplace we’d rather simply avoid. Let’s face it – people get angry all the time. In my younger days when I first started out as […]