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Back in 2012 I wrote an email to a special group of people. The message was sent to all my past coaching members, everyone who had joined at least one of the three flagship courses I taught during 2007 to 2011. My question was simple: I wanted to know who had gone on to make […]
As a copywriter, storytelling is in your blood. You know how to take a dull brand and give it life. How to take a ho-hum product and make it irresistible. Copywriters just have a way with words. If you think you’ve got some pretty strong storytelling chops, then we’ve got a challenge for you. We […]
You’ve heard it: writing powerful headlines is an essential skill for any writer. It’s a skill you need now more than ever. Readers have too much content to process, be it online or in print. They skim and then choose what pieces to read more thoroughly. How do they choose what to read? It’s the […]
Is There a Trick to Balancing Parenting with Freelancing? Going freelance is a choice many new mums make. There’s a good reason for that. In theory, freelancing allows you to work flexibly, fit your family commitments around work, and create that all-important work/life balance. It’s the dream solution, right? The truth is, the whole mother’s […]
It was a conference. The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed. The project? A fascinating and creative video. The result? Millions of views and tens of millions of shares. The concept was a work of art and the execution a piece of genius. Drums rolled and angels sang. A survey […]
All my clients take an interest in the performance of their websites, but most of them don’t want to know the nitty-gritty of how they work. I’ve written a few articles to give you an idea what your web designer and copywriter are talking about, and how they work together to increase your website’s traffic. […]
Over lunch, a friend showed me a photo of their new corporate business cards the made in-house. He works at a design company, so they make cards all the time, but this time it was special. These particular ones were for an owners, and he received a full box of cards that read ‘Business Manger’. […]
This was a thoroughly enjoyable conversation podcast interview, with David Hooper, a musician turned music marketer. David, born in Nashville, has been involved in the music industry on some level for his entire life. [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Although he started out performing music, it soon became apparent David’s true talents lied in the […]
Growing your business can be tough. In the past you cold called, built business networks and advertised in print. If you were into guerilla marketing then creating a PR stunt could work well. But I don’t like dressing up as a rabbit to sell Easter eggs. For most, the opportunity of massive media reach like television was also […]
In the last decade the world of internet marketing, like the internet itself, has become dominated by multimedia. It’s a different world to how I first started out online. For a good eight years from 1998 to 2006 all my online business projects were text based, with some images thrown in now and then when […]
I’m a nut for cooking shows. I’m not talking about drama-ridden, spoon-throwing reality shows, but the ones with absolute masters of culinary experience. Maybe it’s because I can draw so many parallels between great cooking and great writing. I recently binged on Chef’s Table on naka Netflix (highly recommended) and revelled in the story behind […]
The emergence of so much change has many of us scratching our heads and feeling a bit overwhelmed. Just yesterday we were all chatting about “that” new social network called Facebook. We asked questions. Should we leap in? How much should you share? Is it a waste of time? Your favourite pair of pants Now […]