If you are not happy with the results below please do another search
We have a winner of our “Tell us a story” competition. Congratulations to Jessica Lohmann with her winning entry: Upon landing in Frankfurt, 7416 kilometers away from ‘home’, I felt nauseous because my life as I knew it was about to change. A huge thank you to all who took the time to enter and […]
If you’re a freelance copywriter who feels like you’re EARNING PLENTY, who’s NEVER QUESTIONED YOUR WORTH during projects driven by mid- to upper-level (non-writer) executives, and/or who has COMPLETE CONFIDENCE in the value you bring to your clients—then get back to work and stop reading this post. Because you already know and do the things […]
So what the heck is user experience and why does it matter how you write it? While in the online world, user experience is often considered the same as usability, information architecture (IA), and user interface (UI) design, those areas are really components of it. Taken at its highest definition, user experience addresses and integrates […]
What do novels and sales copy have in common? They might be vastly different niches, but their purpose is the same: to be read. They both want to hook the reader and keep them reading till the end. Novelist George Orwell obviously knew how to write well. His renowned books “1984” and “Animal Farm” are testimonials […]
Your team has finally decided on the content for your homepage –and it’s pretty freakin’ awesome. Maybe you’re using an image of a sky-piercing mountain against an azure sky or a photo of your palm-fringed infinity pool in all its shimmery glory. The headline is concise, witty and matches your brand oh-so-perfectly. It took hours […]
As copywriters we’ve all read that the best way to write copy that sells is to use benefits. But what these articles don’t tell us is how to identify and communicate the benefits that are truly going to compel your readers to reach for their wallets. In this article you’ll learn how to: · Understand […]
I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The flyer is for a garden maintenance service, and after the […]
All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated society, it is becoming more and more difficult to catch the attention of consumers. In order to combat the growing apathy […]
All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated society, it is becoming more and more difficult to catch the attention of consumers. In order to combat the growing apathy […]
All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated society, it is becoming more and more difficult to catch the attention of consumers. In order to combat the growing apathy […]
While branding seems like something only the big name companies need to worry about, branding is actually happening to your business whether or not you realize it. As you advertise and interact with customers, you are creating an understanding of the message of your company. You are forming the perception of your company in the […]
What makes it so bad? Russia is a huge developing market and it’s experiencing a consumer boom. Nearly all international brands have already jumped in. Visit Moscow – and you will easily feel this rush, this flow of free money everywhere. Advertising budgets are enormous; salaries in the industry may exceed those in UK. One […]