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I wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a product, film, song or something new. But there is a line that one can cross when too much is simply too much. Spreading the word is […]
When naming a company or brand, people like to be clever. In many ways… this can be fun and cool for the public. However, we all know that if people continuously copy a trend, eventually that trend loses its power. The “R” Effect… Today I discovered a new startup company while reading posts on LinkedIn […]
Age, gender, ethnicity and religion aside, what unites humanity? It simply has to be that football tournament that rolls around every 4 years, and the worshiping of 22 fully grown men running around after a ball! Yes, it’s World Cup time again. And this year the honour has been given to a country that can […]
What happens in Vegas, Stays in Vegas. Stockholm, the capital of Scandinavia. Nothing beats Queensland. Some cities have really catchy or memorable slogans while others fall flat. As copywriters, we all know the struggle of giving a product the proper statement and cities are no different. You want something that will stick in the consumer’s […]
Success and financial freedom are often mentioned. Some feel like they have achieved it but want more and are afraid of losing it tomorrow. They are the successful but paranoid. So they keep going hard. Others sense they are never going to arrive, have dreams and ideas but never take the first step. Some are sitting […]
Copywriting competition is now closed and the winner is… Vanina! Unless you’ve had your head buried in the sand for the last few weeks, you’ve probably heard about the wall, and we’re not talking Pink Floyd. The newsworthy story of the year is President Trump’s wall on the border with Mexico has actually been given the go-ahead. […]
Marketing war is nothing new, but the Islamic State of Iraq and Syria (ISIS), the Sunni militant group that seized Mosul, Iraq, last June, and already rules an area larger than the United Kingdom, is re-writing the war marketing rule book by deploying a sophisticated social-media strategy, which seems to be working. But why wouldn’t […]
Okay, so your business might not be the most mainstream or trendy, but that doesn’t mean you can’t enjoy the benefits of marketing using good web content. Being ‘cool’ certainly isn’t a prerequisite to giving customers engaging articles, film, animation, graphics or photography. Businesses typically tagged as a ‘tough sell’ can, of course, use digital platforms to […]
When you are planning web content, it is always worth having a look online for inspiration. From big brand videos to freelancer blogs, fresh content ideas and insight can enhance your own marketing. To save you a bit of time today, Red Ruby Copywriting has done the Googling for you. Based on the most popular content marketing techniques currently used by UK […]
Even the most vigilant copywriting means making typos. And sometimes, those typos get published. Some are hilarious, some are just downright embarrassing. But all are due to the fact that we see what we expect to see. Seeing copywriting that isn’t there The reason we miss typos is that we look for what writing is […]
Interviews are a fantastic way of gathering raw content for case studies, news stories, testimonials and other business copy. Interview know-how is an essential tool in a journalist’s kit of tricks. Whether you prefer a good grilling by Jon Snow or the comedy banter of Graham Norton, people develop their own technique, yet the basic skills are the same. So if you are […]
Everybody can write, right? Surely, then, finding a good freelance copywriter is about as hard as shooting fish in a barrel. Sadly not. The truth is that finding a great copywriter is a tricky task. We all have different specialities and skills. We all have different personalities that you might gel with, or not, and […]