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I bet you’ve asked or heard questions before like: What’s the best camera to use? Or, What’s the best exercise to lose weight? And you’ll hear a refrain much like: The best camera for the job is the one you have with you. The best exercise to lose weight is the exercise you’ll do regularly. But you just can’t […]
“Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.” –Phillip Kotler Marketing has developed a bad reputation. It’s a term associated with greed, dishonesty, and insincerity. Urban Dictionary, a comical online dictionary that offers more connotations […]
Copywriting for websites, brochures and blogs is all about words, isn’t it? Yes, finding the right words that spur potential customers to hire you is crucial. But pictures can be just as important. Research shows people are more likely to click on a page with a compelling image, because it draws the eye. Images […]
I’ve been reading Bury My Heart At Wounded Knee, by Dee Brown, and have been struck by the gloriously evocative way that Native Americans charted the passage of the year. So they had the Moon of the Red Grass Appearing, the Moon of the Deer Dropping Their Horns, the Moon When the Cherries Are Ripe, […]
Allow me to introduce you to one of my favorite people. Though long-dead, he’s still a total boss. Ladies and gentlemen, please meet Claude Hopkins, whom I like to refer to as the Original Gangster of Advertising. Claude Hopkins is the reason you use toothpaste. He’s also the reason you use coupons. (And, if you […]
Back in February we ran a slogan competition to come up with a world-beating slogan for Copywriter Collective. We received all the entries in the Spring but it has taken us a long time to get everything together and decide on a shortlist. Our apologies. We’ve just been too busy working for clients. Copywriter Collective […]
I read junk mail avidly – looking for good copywriting ideas to steal (er herm!) and bad examples to laugh at. One of the latter arrived recently. I am not going to name-and-shame, but I am going to share some of the disaster with you. The flyer is for a garden maintenance service, and after the […]
The idea of a working vacation may sound like a starry-eyed dream full of sand encrusted keyboards, but for a Freelance Copywriter with a passion for travelling, here are five reasons why it’s SO possible. Firstly, I’m not going to apologise for going quiet these past few months, because this time I really do have […]
Copywriting and copyblogging are two highly lucrative writing fields yet too many freelance writers continue to “grind it out” at small-time blogs, “mom-and-pop” businesses and non-profits. In some cases, these freelance writers assume that they don’t have the right credentials to land a corporate gig. In other cases, they are intimidated by the corporate world […]
As society evolves, so must the advertising used to persuade consumers to make purchases. The very first advertisement reportedly appears in England in 1472, taking the form of an announcement from the Catholic Church that prayer books are for sale. This advertisement was far from the flashy, catchy, highly strategized advertisements we see today. It […]
Advertising slogans have long been the pitch where brands and products are either made or broken. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times over. Apple The ones we seem to remember all have something in common: they […]
We recently caught up with copywriter of many parts Simon D-T to mull over a career that has been many things but never boring. You’ve won innumerable international awards. What’s the best ad of yours that never got made or never won an award. The best, easy. It’s not an ad but a whole campaign. […]