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If you’re a small to medium-sized business, and you’re trying to grow your business but you’re drowning in a mountain of client emails, and your inbox is overflowing with too many sales and support questions, then you need help. But help isn’t just answering emails. Perhaps you also need help in… Selling your products and […]
Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t write for a living. Here are examples of the phrases that get me: “Content […]
Today, nearly every savvy marketer knows the importance of a company blog, and for many of them, it’s the first step towards establishing an online presence. However, it isn’t enough to simply have a blog because, guess what?—every other online marketer has one. Speaking in numbers, an infographic by BWHGeek estimated that there were over […]
Want to turn okay copy into good copy? Or simply know how to get started? These ten easy copywriting tips should help…. When I started out as a junior copywriter in my first agency, I was lucky enough to have two deputy creative directors who’d patiently sit with me and plough through what I’d written. The first […]
For more than a decade, I’ve had a listening post up on this topic, observing wailing and head-scratching on both sides. On the one hand, many marketers model and advise weird, emotion-soaked headlines, fast-talking superlatives, hard-to-believe claims and a tone of carnival-barker excitement. Anything goes, as long as it converts. Indeed, for this crowd, response […]
Copywriting competition is now closed and the winner is… Vanina! Unless you’ve had your head buried in the sand for the last few weeks, you’ve probably heard about the wall, and we’re not talking Pink Floyd. The newsworthy story of the year is President Trump’s wall on the border with Mexico has actually been given the go-ahead. […]
The peer review process…if you haven’t heard of it, you’re not alone. In fact, few online marketers use what is perhaps the single easiest method for determining the success or failure of any marketing promotion…long before they ever go ‘live’. The Peer Review process is a concept of Michael Masterson and the team at American […]
Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen). Then, they ask, how much will it cost? THUNK. You crash back to reality, and your stomach fills with stones. How much should you quote? How long will the job take? How much […]
Copywriting competition is now closed and shortlist will be announced shortly. The American presidential race is well and truly under way now the two parties have decided upon their candidates. Yes, it’s Trump vs. Clinton. From now until November that’s all most of us will be hearing about. We have already had a competition featuring […]
(Psst—It’s the same system reporters use to create a steady stream of stories) Generating article ideas is a chronic challenge for many content creators… …including me. Finding fresh, different subject matter… Wondering if anyone else is working on the same thing… Questioning if your judgment about your article’s relevance is accurate… Worrying about getting the […]
Startup sales can be incredibly daunting, not to mention time consuming. It can take ages to perfect the process, especially you’re like me and have no previous sales training. The following process is far from perfect. I’m not a natural salesperson nor do I have ‘the gift of the gab’ but the process gets results. […]
We’ve hit crunch time in the content writing world. Two different species of writer have started inhabiting the same territory. Journalists left the old mountains of media empires to feed on the plains of marketing. Copywriters looked up from grazing on the advertising savannah and thought, ‘Is there enough here for us all to survive?’ There is, but […]