How to be a copywriter

5 THINGS LAWYERS CAN LEARN FROM COPYWRITERS

Lawyers are professional writers. In fact, the average solicitor probably produces more words each day than any journalist, copywriter or novelist. But, while other professional writers are drilled in techniques to communicate their ideas simply…

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AGONY ANT: LEGAL COVERAGE FOR FREELANCE COPYWRITERS

Freelancing

Q: “What legal forms (e.g. retainers, contracts) do freelance copywriters need?” – Brittany, USAI think it’s fair to say that many of us don’t bother too much with freelance contracts because they’re just so pleased to get…

HOW BUYERS BUY – THE LESSONS FOR COMPANIES AND COPYWRITERS

Freelancing

One of the great things about being a copywriter is learning from your clients. The following was shared with me by Cindy Barnes at Futurecurve. It explains the process buyers go through when they’re deciding what to buy and – crucially…

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10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS

Content & Strategy SEO

Content writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success.Copywriting gives…

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JUDGEMENT DAY – IS THE END COMING FOR SEO COPYWRITERS?

SEO

Terminators 1 and 2 were two of my favourite films growing up.They did a good job of playing on those deep fears many of us have of autonomous beings. Terminators lacked any kind of emotion and arrived from the future to destroy us all…

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Copywriter of the week : Cecilia

News

Mind the gap Time is a funny concept. Ten years can seem like an eternity one day, to have you scratching your head in sheer bewilderment asking yourself “What just happened?” the next. More often than not, I look back at London in the…

Copywriter of the week : Miriam

News

In one sense I arrived late to the party, in another I was there long before everyone else. Either way, I was copywriting for over 25 years before I actually realised it was a profession. Today, I’m a senior copywriter living close to Amsterdam…

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Copywriter of the week : Wim

News

Languages have played a crucial role in my professional life, from the very start. After my secondary school, back in the eighties, I started as a teacher. Dutch and English. I loved teaching but was more interested in sales and marketing.…

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Copywriter of the week : Kristi

News

I’ve lived in the US, specifically Iowa, my entire life. I grew up in a fairly rural area but always knew I wouldn’t stay there. When I was getting ready to graduate high school, I found out about the profession of copywriter and…