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How to be a copywriter

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Features vs benefits: Leveraging the right mix in your marketing message

As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t. In creating a marketing message to reach a target audience, business owners have to decide on the balance between…
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The only marketing skill you will ever need

Want to know the only marketing skill you will ever need? First, let's start from the beginning. Hey Adi, do you know what’s copywriting? No Ayush. What’s that new word? You employ it daily. What do you do when a customer at your…
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3 Ways to inject readability into your email copy

So you want readable emails, huh? Wise decision. Because getting your emails read is a huge part of the battle. Because if your prospect reads your first email… they are much more likely to read your second. If you get them to read the second……
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10 Must-reads for copywriters

Has your marketing copy technique been lacking something? Are you looking for fresh ideas on how to revamp your copywriting skills? If you have answered ‘yes’ to either of these questions, then you’ve come to the right place! We've put…
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Copywriting and Covid-19: How to keep your mojo working

Being home is great. You don’t have to pay someone to prepare your food or cut your hair, it’s where your bed lives and, unless your flatshare is especially grim, you can use the bathroom in complete comfort. Who would ever leave? Assuming…
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How does the COVID-19 outbreak affect content marketing and SEO?

The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
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5 lessons I’ve learnt from 5 years of running a content marketing agency

It seems like just yesterday that I set up Isoline Communications, a tech B2B content marketing agency. It’s been a wild, fun ride over these five years, with lessons aplenty along the way. If you’re a freelancer reading this, I hope that…
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How SEO and content marketing go hand-in-hand

In the ever-changing world of marketing, digitalization seems to be the only way forward. Business owners everywhere are realizing the importance of adopting an effective SEO and content marketing strategy that’ll take their products or services…
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14 Mistakes to avoid in SEO copywriting

Nowadays, some techniques in SEO copywriting are not only obsolete, but they can also get you in trouble. With Google frequently changing its search algorithm, it’s hard to tell what techniques are good, and which are bad. And as more and…

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