Hello, I’m Charlotte, an English copywriter

I’m British and I live in London, United Kingdom.

I’m Charlotte and I live (and love!) to tell the tale of all things fashion, retail and lifestyle.

I’ve spent the last 12 years writing copy and creating content for some of Britain’s best-loved brands, from Dune London, New Look, Crew Clothing Co, Waitrose, House of Fraser and Bertie, to Boots, Head over Heels, Les Trois Soeurs, Joy the store and GLH Hotels. Having led some of the hottest marketing and design talent around, I have a strong commercial background and I know how to turn pretty words into powerful results, whether that means boosting sales, improving conversion, increasing click-through rates, driving footfall and traffic, building data capture, growing fans and followers, or enhancing brand awareness and credibility.